The SMS-based mobile marketing process is the process through which small or large companies use short messages to promote their services. These messages are generally distributed in a mass manner to as many numbers as is possible. These numbers should have already been recorded in the company’s database after conducting a study on the preferences and likes of a few customers. There are various ways in that they collect consumers’ telephone numbers; however, whichever method the company chooses, it may be to contact the service providers to whom these customers are enrolled or opt for the bulk SMS method.
Utilizing Network Providers
If a business chooses this method, it will go directly to the network service providers to negotiate and possibly purchase the service, after which they’ll write it up and distribute it to different customers in the database of the business. The benefit of this method is that the company can ask customers to subscribe to regular updates or notifications whenever a new event occurs. It’s completely automated in that once the initial batch of text messages are delivered to consumers’ phones, the customers are asked to opt-in for further notifications of the same type or to ignore them. If the consumer opts in the latter, they are offered another choice to opt-out at any time they wish. The method has one disadvantage, which is that it’s more expensive than the bulk method.
Utilizing the Bulk Messages Option
Nowadays, many websites are created by sole proprietors mainly because they’re trying to make some profit through large-scale SMS, and the reality is that it does work. Bulk SMS is the process where an organization prepares a list of numbers of potential customers and composes a message that will be sent simultaneously to all of these numbers. This is like using network providers. However, automation isn’t realized. However, it’s possible for a company to write text messages that they will regularly send to the telephone numbers stored within their database to inform about the services they provide and attempt to convince customers to purchase. By simply typing “bulk SMS” into search engines, you’ll find many websites offering the service near you, and one of the advantages of this approach is that it’s incredibly inexpensive.
The reason SMS Mobile Marketing strategy became so popular now can be directly attributable to the growing supply and availability of mobile phones, as well as the mobile networks that are available. Instantly received messages by customers everywhere they go since their phones are always with them. There are many more benefits associated with the SMS marketing strategy. However, one of the most significant drawbacks that must be avoided by every company is the practice of spamming, wherein they continue to send messages with similar content to potential customers in an effort to impress them to buy. This isn’t good because the majority of companies who engage in this kind of practice end up damaging their brand’s reputation, which is clearly a negative way to go about it.