In the age of e-commerce, mobile phones and intelligent social apps, and the mobile web are the most effective platforms that will give you a win-win when you try to market your business online to the European people. Check out the following important information, which will assist you in understanding the importance of utilizing the advice from a reliable mobile marketing company.
1. The rise of 96.6 million smartphone users across Western Europe
This region has accounted for the second-highest number of smartphone users in 2014. Based on a marketers forecast report–
“Three Nordic nations achieved 50 percent transmission last year and, this year, the Holland and the UK will be part of the group. In 2015, several other countries like the remainder of the EU-5 will see the largest smartphones.”
Note – Read a well descriptive article written by Mr. Michael Essany with the title “Smartphone is the Godzilla of Global Good” on Mobilemarketingwatch, which explores the whole summary of this trend.
2. The rise of mobile Internet Utilizers In Western Europe
Recently, marketers released an analysis report on the 6th of January 2014, which has shown 67.8 percent mobile internet users, whereas, in 2013, the figure was 57.2 percent. This shows the massive importance of mobile internet and suggests the potential benefits that mobile advertising could bring.
3. It is the Rise of Social Media Website access via Mobiles
In Europe, 66% of people use social media sites on their phones. Statista is a renowned portal known for its impressive stats, has shared an information-based report in February 2014, which reads, “The forty percent of European people were using social networks from any device. In addition, 26 percent of people in the region were using mobile devices to access the social networks.”
4. The future of mobile usage across Europe is evident that in
European countries, there are more people who live a Smartphone lifestyle. The attitude of individuals differs from person to person; however, the majority of people in European countries utilize their Smartphones to engage in various activities and to enjoy different aspects of their lives. In a blog post, the blogger Mr. Marcel Bullinga, expressed strong opinions about the increasing use of mobile phones and advances in technology. Here are some of the excerpts taken from the blog.
“Every device can be considered a mobile phone was speaking to its owner, but mostly with other devices… By 2020, the world will be one huge television screen. One huge video camera and one giant cellphone… Mobile phones will be a “trust device.” It is our main device for living. It is likely to be broken down with its fundamental elements scattered across and within our bodies.”
5. Forecast suggests a massive increase in mobile data usage across Western Europe
According to Statista – “In 2013, mobile internet users across Western Europe accessed 253,679 terabytes each month. By the year 2018, mobile data access through laptops, smartphones, tablets, M2M connections as well as non-smartphones within Western Europe will reach 1,900,486 Terabytes per month. The expected CAGR (CAGR) will be approximately 50 percent.
The statistics above and the state of the European market suggest an idea that Mobile Marketing holds immense potential in Europe in 2014, particularly in the major European countries such as the UK, Sweden, Netherlands, and Germany.
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