“The Golden Age refers to a period when everything seemed to be considered perfect in some way. Perhaps it’s about the meals your mom used to cook, and regardless of what you ate, it was always the best. Maybe it’s about how children behaved when you were a kid, and you believe they were more polite. Perhaps it’s also about the old school you attended that was like a small piece of heaven, and today it is a stark sight.
The thing is that whenever we reflect on our past, we see that as it was the Golden Age. People are nostalgic, and when they compare it to the present, who is the winner? Have you considered whether the food you ate was really superior to other meals you’ve had in the past? Did children behave more respectfully back then? When you are able to release an excellent memory from the memories, have you thought about looking at it from another perspective to determine whether it is actually better than what is happening now?
We do not remember memories. We experience perceptions of the past.
What does it mean to be an experience a memory? When you are thinking about reminiscing, it is essential to be aware that you’re not living back in time. It is only the present moment of an event from the past. This perception is altered by the filters you use to filter your perception. What is it that makes nostalgia so appealing? Why do we become so attached to our past?
The nostalgia of the past actually reflects the nostalgia of our origins, the memory of a beautiful time that was perfect. This is why nostalgia can make us want to hop into a time machine and be transported back to the idyllic world in the distant past. The great thing about history is unlike the present and the future, this portion of our lives is something that we control. The end isn’t ours to manage, and we cannot influence every decision in the present. Neither can we alter it immediately. However, the past can vary. Actually, that’s what nostalgia is built upon. Reminiscing can be a trigger for our subconscious. Our subconscious changes.
The school you attended may not have been as gorgeous, or the football field might not have been more significant. Maybe, that school is precisely the way it was back when you were a child. However, you are missing your classmates and the days of your childhood when you would spend your evenings playing soccer and not think about the next day. Your brain gathers all those emotions, which are powerful, and joins them with memories of your previous school. In the process, the memory changes, and the place itself becomes more appealing to your imagination because of these feelings. The brain goes through this process whenever we have a nostalgic feel about something.
Only through memory is perfection possible.
Our memories are our obsession since they are able to be controlled. By relying on our emotions regarding the past, our brains convert the images into perfection, and because the present can never be as perfect, when you compare those two, the past always outscores the gift. Do you remember your first love? When you think of it, you imagine that it is the essence of love in itself. However, if you met the person you are now with, you would probably be amazed by the changes. But is it really a transformation in the real sense? Or is it your brain re-inforcing that person from the past with qualities of excellence?
We were created to seek perfection in all of our lives. But we never really get to experience it. At least, not now. We attain it through our past. The past is flawless because we have made it perfect in our minds.
Making the most of memories
Marketers and advertisers have realized that nostalgia is an excellent method to promote the product. Why? We are obsessed with our ideal memories. The product that is infused in nostalgia is the one to the perfect past. This is a smart one. The item filled with nostalgia is now personal for every single person.
A sundae that is packed as it was as a child brings back the memories of your childhood and induces you to take a break from the pain by purchasing it. It’s a matter of turning that strong emotion into an action. It’s not just about the flavor that ice cream tastes like; it’s about having access to your childhood memories, traveling back in time, and being there for a long time. As each of us is nostalgic at times and this is the ideal emotional marketing strategy.
Enjoy your past. However, stay in the present.
Now that you’re conscious of how your brain works when it comes to nostalgic thoughts, It is time to learn how to manage it. You may feel happy through thinking about the past, but you should never put it over the present. Spend a moment to reflect on your current situation and consider what you’ve accomplished. Be grateful for the gift, but do not let the past engulf you.
When you are buying a product, take the time to forget about the past to consider the rational advantages of this product. If you’re still in love with it and believe it meets your needs and needs, then purchase it.