Business owners and managers often dwell on their mistakes and failures at the end of the year. People want to improve all the time. It’s an instinct. Even when a company performs well, there’s always room to improve. The New Year brings new innovations and new trends. This is the perfect time to start thinking about new strategies that will help you grow your business, keep ahead of your competitors, and increase your customer base.
These marketing strategies will help you grow your business, reach more customers, and increase sales in 2014.
1. Make a website that is suitable for online marketing
You should set up a website as soon as you can for your business. Your website will play a significant role in your marketing efforts. The Internet has become an essential source of information in a world where technology has replaced word-of-mouth. Your customers and potential clients will find you best if your website is well-designed and provides relevant information.
These tips can be used to improve an existing website or create a new one.
– Your business’s contact information and location should always be visible. Include your company’s phone number and address on your website.
– Design a user-friendly website. The most crucial aspect of website design is making sure that users are satisfied. Your website should be visually appealing and easy to use. The user will be able to understand your website more quickly if there are tabs, subcategories, banners and colour schemes.
SEO – Help customers find you. Search Engine Optimization is also known as SEO. It’s the process of increasing website visibility to increase traffic from search engines. Your website will rank higher in search engines if you use the right keywords when writing content. Keep up-to-date with Google’s algorithm updates to make sure your SEO strategy is compliant with the new rules.
Maintain consistency and update content frequently: It is essential to remain relevant in an online marketplace. Keep up-to-date with news pertinent to your business.
2. Mobile-optimized websites are a must!
More Internet users prefer to search for information on their smartphones and tablets than traditional desktop computers. Your business will greatly benefit from a mobile-optimized site. This option automatically adapts your website to fit a smartphone screen. If a website is not accessible on mobile devices, users are more likely to abandon it. Your business should have a mobile-optimized site to improve user experience.
3. Manage and build a social media presence.
Social media is an integral part of modern online marketing strategies. Customers are likely to engage with different brands via social media. Why not join them? You must be authentic and accurate if you are to build customer loyalty. Social media is the best way for customers to interact on a personal basis. It is essential to determine which platforms are best for your company, including, but not limited, to Facebook, Twitter and Instagram, Google + and Pinterest.
Social media should not be used to sell or inform about your products or services. Your purpose should be to connect customers and potential customers with topics that are relevant to your brand. You can post videos, images, and articles about issues that are worth discussing.
You should make an editorial calendar for each month before you post to ensure consistency and organization. It will make your job much more manageable and keep you updated on social media. If a trending story is relevant to your brand or draws national attention to your brand, you should always make adjustments to your scheduled posts. You should not ignore an incident such as the Boston Bombing.
Check out what your customers are asking on social media platforms. You are there to show that you care. As appropriate, answer questions and offer valuable links to information. You can monitor conversations to see what people say about your brand.
4. Take measurements:
Failure to measure results is a significant error made by businesses. A tracking system that tracks how your marketing efforts are performing is essential if you want to improve your marketing strategy. Analytics and data on page views, shares, likes and other metrics will help you decide what to do and not do. This will allow you to capitalize on the content your customers love and share frequently. Multiple tools are available to measure marketing results, including Google Analytics, Facebook insight, Twitter Analytics and YouTube Analytics. You can also use your e-mail provider, custom third-party apps, and other data sources.
5. Start offline marketing efforts
It is easy to forget about human interaction in a technology-driven era. Don’t forget your offline marketing efforts. Although we can reap the benefits of Internet marketing, physical marketing is still a powerful tool. This requires personal attention from the top, which can result in better customer loyalty and word-of-mouth that can make a big difference for your business. Hosting an event can increase brand awareness and drive customer participation. You can take advantage of offline marketing to educate your customers, build stronger relationships and inspire more involvement with your company.
For the best marketing results in 2014, the most important lesson you can learn in this year’s year is to keep abreast of new strategies and techniques that your company can use in the New Year.
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