Are you a homeowner who has increased your prices in recent months? Let me congratulate those who answered yes! Some business owners are afraid of raising their rates because they fear losing clients or prospects. This is something I experienced in my early years.
You can keep your pricing structure in place for as long as you want, even if you have a full calendar. This is a sign that it is time to raise your fees. As I began to fill my practice with patients, I increased my fees as often as every two months.
Sometimes you might feel a slight resistance after an increase. You might get several calls from prospects. They may go through the get acquainted information, but then they won’t sign up. You might hear people say, “that doesn’t fit within my budget,” or that they’ll get back to you, but you don’t hear from them. They might not say yes, even if they use the bookend approach of scheduling a follow-up call. This can lead to you wondering if your price is too high. This is not always the case.
Resistance is often within you and can be a mindset issue. There are two essential steps you can take to address this issue.
1. Add value.
Your offering should be so delicious that people will sign up. You must add value to your products and services when you raise their prices. Any of these items can be added:
Telephone chats for brief conversations
VIP Half or Full Day in Person
Additional programs available in audio and eBook formats
– Make your entire library accessible
2. Harmonize Your Energy and Your Pricing
This is about mindset. To ensure that you are in alignment with your value and what price you charge, you need to examine yourself. Are you worried about being unfair or charging more minors than others? While some prospects may think your fees are excessive, others will find great value in them. It doesn’t really matter what others think, but it does matter what you think.
Ask yourself if you feel like you’re giving prospects and clients everything they need. Are they getting the results they want? To provide more value, you must be able to convince clients that the program fee is worth it. This is how you will know that your energy aligns with the program’s pricing and value.
Your Assignment
What do you think about the value that you provide clients? Perhaps it’s time for clients to talk to you about what they really need and want from your services. It is much easier to find clients when you aren’t having to stress about the fantastic value they receive from working with your company.
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