“What’s the buzz?” To answer this question, we’d need to go through our collection of engaging and exciting stories and experiences to find something noteworthy enough to share with the person asking. This entire process can be done online, which will simplify it to just a few clicks. This is viral marketing at its best.
Since the dawn of the internet, people have wanted to share everything with one another. Social sharing was the catalyst for a new generation of marketers who realized the power of this medium to reach people across borders. You might find your Chicago-based virality inspiring discussion in Botswana and China.
1. You will find something that is so fascinating, you cannot ignore it
What is viral marketing exactly? Let me tell you a story. A young man was waiting in an airport for a delayed flight when he picked up his guitar to compose a song about the airline. He uploaded it to YouTube the next day. Guess what happened next? It went viral. The airline offered to purchase the piece from the young man to prevent it from being embarrassing in public.
To get things moving, all you need to do is upload a video, slide presentation or article. You can be sure that others will be interested in your quirky, unusual, arresting, or just plain weird or wacky idea. It will be shared if it sparks interest. It will be resurfaced again and again because of its ubiquitous nature.
2. Observe the concentric circles. Everything within them is the target.
You must understand how to target specific audiences when you want viral marketing to work. One favourite analogy is the concentric ripples that travel across the calm surface of a pond after you drop a rock into it. You will also see the viral-worthy item expand outwards and diffuse more. In some cases, it bounces back as secondary waves reflect off the edges. If you look at conversions, you’ll see that you will receive some traffic that matches your needs and intentions.
3. For better leverage, lean on it
You want to tap into the millions or even billions of eyes. These eyes will be able to see your brand, products or services. As a result, people will begin to associate you with specific values and images. You can use viral marketing to achieve specific goals depending on your intentions. You must be clear about your goals and objectives when you use the marketing results.
The fundamental principle behind all “leverage” is that the primary goal, i.e. To use specific mechanics to move items you might not usually be able to. This is viral marketing at its best.