Have you had a person come to you with an issue You helped them recognize problems, then verified their methods, and helped to develop solutions to fix the issue, and then observed as they did exactly the same thing that brought them into trouble in beginning? We refer to this as tragic in the context of personal relationships, and lazy when it’s business-related and, in the world of strategy for digital, we would call it deadly. Welcome to the Slumber Zone.
What is the Slumber Zone? The lazy, unacceptable fear-filled, ineffective trigger pulling to change the status established. You’re avoiding change because you’re afraid of the process or the result. This is known as the Slumber Zone is everywhere in business However, when it pertains to digital strategy it’s like if you were a valium released into the air since this is one of the concepts that is extremely exciting, but also frightening.
It doesn’t stop them from talking about shaking things up with new ideas while going through every one of the discussions, meetings, and budgeting. What they’re unable to do is get their heads off the mattress to hit the trigger, because when they do they’re getting out of the Slumber Zone and nobody would like to have their sleep disrupted.
A Slumber Epidemic?
The Slumber Zone seems to be an increasing problem in the business world since we are taught as a species of corporate business to cover everything under cover until we are required to perform something. It is a shame that proactivity is being destroyed by routine safe tasks and the slumber zones rules. The idea of waking up to sleep in the Slumber Zone is not likely happening because you’d need to admit you’d been sleeping, to begin with. Instead of taking on the challenges and challenges, these Slumber Zone disciples say, “That is a great idea, however, we are not ready for that yet,” or “Wow, we would like to do that, but we’ll need to think about that some more,” or the all-time favorite, “We already thought about that, but just haven’t got around to doing it.” Yes, you’ve thought about it…
Digital Strategy and the Slumber Zone
A lot of businesses’ Digital Strategy is confusing and complicated sufficient that Slumber Zone looks better and more secure. It’s just more simple to ignore it knowing what you need to do. That’s right companies aren’t able to pull the trigger, even though they are aware of what to do. What’s that you think? Yes, but it’s not uncommon and definitely not without consequences.
Companies that are in the Slumber Zone with regards to Their Digital Strategy don’t have the benefit of a delayed effect. Digital technology has accelerated this process to become an extremely talked-about business phenomenon in the coming five years, the Digital Die-Off. Digital Die-Off is the death off of old-fashioned business models that haven’t been able to transition to digital. This is the case for every company that can’t seem to awake and make a shift to become competitive in the digital age.
Digital Die-Off is Coming?
The imminent flood from the Digital Die-Off is discussed in detail in the book which is close to our hearts “Digital or Death”. The Digital Die-Off isn’t an if but for an if for anyone who is not following the digital strategies of their business. By ignoring it, you’ll remain blissfully unaware until you slip off the edge. The problem”Why? “Why?” Why would you not take the plunge on the decision you made if you’ve gone through the stress, pain, and expense to make an informed decision initially?
There are many motives, but the one that is most popular is fear. Fear is that the success and failures of technological decision-making are more evident than the majority of other choices. For the leader who is competent, it’s a gift from heaven for a weak one, a jail sentence in hell.
How do you know If Your Digital Strategy is in the Slumber Zone?
Here are six simple questions to help you determine if are truly within the Slumber Zone, or just aren’t in the position to make the move.
Have you created an entire digital strategy that is able to take into consideration all the various aspects of your company?
Have you developed a tactical strategy to implement your digital strategy?
Have you got the necessary resources to implement your digital strategy?
Are you able to afford the funds to implement?
Are you aware of what success is in your digital strategy or KPI’s (Key Performance Indicators)?
Are you worried?
If you have answered yes to all of these, and you aren’t moving forward to the next step, you’re at the Slumber Zone. The sixth question on being nervous is a deliberate choice since if you’re not a little nervous about your plan If you’re not confident, then you’ve probably not broken the barriers and most likely will get lots in the form of the same old same old! If you didn’t answer yes to these questions, then you’re not necessarily stuck in the Slumber Zone and haven’t put together an effective Digital Strategy to the point where it’s in a position to be executed.
This is Your Wake Up Call
It’s time to set your alarm, get up, get in an icy shower and give yourself a punch, and then take yourself out of your Slumber Zone. This isn’t only for digital strategy. It’s applicable to all aspects of your business that you as the manager or your employees are not adhering to. It’s advice that you’d offer anyone in need, and now is the time to take note of these words since your business is dependent on it.