The season is here!
If they haven’t yet begun their holiday shopping and are already thinking about the ideal present for their upcoming holiday celebrations. Many retailers and eCommerce businesses experience a rise in sales during the season of Christmas simply because consumers are more likely (or required) to spend their money. However, many companies miss out on profits because they don’t position their products in a manner that will attract consumers who are likely to respond.
Below are some strategies to increase conversion rates in the Christmas season.
1.) Offer seasonal deals.
The season of the holidays is costly which is why people are always searching to find the most affordable price. If people think that specials are only available during the holiday season, and offer a better discount than they typically find on a product they’re more likely it.
2.) Utilize creative and powerful words.
The holiday season is a time to appeal to the mood of customers. Traditional colors along with festive language and images in advertisements will convey the meaning behind buying an item or service to someone during this season.
3) Reward Customers.
The most successful companies profit from the holiday season by offering discounts or vouchers that can be used later on. For instance, those who buy items during November can receive an additional 25% discount coupon to use in December. Customers who buy items before December 25th could get a credit of $10 that is valid until after the holiday season. The reason for the delay in savings is customers will be more likely to purchase during the holiday season, and after purchasing more of a company’s items than they planned to make.
4.) Coordination of online and in-store sales.
Many people fear the thought of shopping for the holidays. Others queue in front of stores for hours trying to find the most affordable price. Whatever they purchase, however, they will expect to save the same amount for online as well as in-store purchases. This is crucial because studies on consumer behavior show that people use a variety of sources when making their purchases. If they look up an item online and then go to a retailer shop to make a purchase and discover it’s costlier or more expensive, they could decide to reconsider the purchase completely.
5.) Make sure you optimize for mobile.
It’s a process that is repeated time and time however, the majority of consumers are shopping or browsing using mobile devices, and most marketers cannot give. According to Yahoo! Finance’s Tenth Annual Holiday Season Survey, “retailers will see the impact of purchases made via mobile devices. Among respondents who will research holiday items/purchases on their mobile devices, 58.8% say they will do so to assist in making online purchases, 46.2% say they will do so to help with offline purchases and one-third (33.3%) will make purchases directly on these device(s).” Mobile consumers are on the move and advertisers are more likely to convert when they are able to position their ads across devices.
6.) Inspire the giving of gifts attitude.
Through the holidays the majority of people will spend their time with loved ones with their thoughts. It is also more likely for them to purchase a more luxurious or expensive gift than they originally planned for when they find a great bargain. If businesses can offer the best price, as well as a substantial discount, and make their customers feel confident about themselves, sales are bound to increase.
7) Give vouchers, gift cards, and other free products.
There’s nothing better than offering cash to make them spend more. Offer the offer of a free product or service when you make buying another. Offer a credit of an amount of a specific dollar amount for orders that are greater than an amount in dollars. Give vouchers or gift certificates to your website. Gift-givers consider this to be the ideal way to reward those they love and the people they present the gift certificates to are likely to purchase more than the gift amount.
8) Use multiple marketing channels.
Some marketers only use banners for display or email. The presence of three to four channels (e.g. email and display ads, as well as video along with social media) will give you more chances. With cookies, users could see an advertisement for a particular company in several places and have the company in their minds whenever they are about to buy something.
9) Include testimonials.
Everyone loves a good story. Imagine smiling children on Christmas morning or a thoughtful gift that brings tears to the eyes of Grandma. A concrete display of customer satisfaction that is integrated into the content of an advertisement can encourage more people to interact with and purchase a product or service. Don’t fake them! Send a message to real-world satisfied customers.
10.) Create the “Gifts” section.
For websites that are designed for eCommerce, this is beneficial due to two reasons. First, companies can show seasonal items and promotions they would like to promote. In the second, if customers aren’t sure what they want to purchase, they can quickly browse through items they like, and make the decision based on what they like. The idea of combining everything into one category can increase traffic to these items on the website.
11) Think about shipping assurances and discounts.
When consumers purchase online they want to know that their purchase will be delivered within the specified time. Also, they don’t want to pay a huge amount of money for shipping. If shoppers can have the ease of online shopping and do not need to pay for shipping, they’ll be delighted. Free shipping on orders over an amount of money and discounts on expedited shipping and delivery times that are guaranteed will make purchasing easy for shoppers and will increase sales.
Discussion about this post