As with all promotional forums, Expos for the industry have proven that they’re a constantly evolving marketing tool. What are the most recent ideas that will be derived from this particular source of advertising? Keeping a steady eye on staying environmentally friendly throughout the duration of any given event.
Monitoring Your Carbon Footprint with the Trade Show booths you have
As awareness of our impact on the environment has increased and so has the desire that businesses they choose to support adopt eco-friendly strategies and strategies. The growing awareness of environmental issues was once only a consideration within a company’s own premises, is now flowing through different venues and events. What’s the result? Going green is now an essential requirement for all business owners who manage exhibit booths for trade shows in nearly every industry.
It’s good to know that going green when it comes to your trade show booths and displays doesn’t have to be a costly and exhausting project. Instead, many business owners who have made their trade show booths more environmentally friendly find that they can achieve the most significant impact with some of the most minor changes. If you’re seeking to decrease the carbon footprint of your booths for trade shows, then read on. Learning about proven methods to reduce waste and improve your green practices can ensure that you’re always making sustainability the top priority at each event.
Strategies to Consider The Environment When Organizing On A Marketing Event
Prior to your next event Consider:
Materials you use in the tradeshow booths Do you realize that a lot of top booth design teams for trade shows can recycle and reuse materials to create the final display? It’s true. Partnering with a professional team that’s able to reuse items for your next exhibit can make an excellent first step to keep your organization as environmentally friendly as possible.
Printing promotional handouts for your customers Printing marketing materials can also be a great green opportunity. Choose a printer that provides recycled paper and other products that are sustainable. In addition, you will do your part to protect environmental protection. However, a lot of printers that work with recycled materials will cost less than other companies. Always remember to choose printing both sides when you can to increase your dedication to maintaining the health of the planet.
Distribute materials in a controlled manner. There are times that it’s appropriate to give out promotional materials to visitors at your booth. But, not everyone who comes into your booth is going to receive a pile of marketing materials that they won’t ever go through. Your team should assist them in determining who is (and who isn’t) qualified leads so they can distribute your marketing materials as they need to without wasting time.
Utilize sustainable giveaways. There’s a good chance that nobody wants another keychain or stress ball when they visit your booth. Most of the time, these giveaways are taken straight from your trade show booths and then to the dump. Do you not want to part entirely of a freebie? There’s no need to. Most companies are able to create custom eco-friendly giveaways (think plants on recycled paper) to ensure that everyone gets their hands on something they will remember your company by.
