With all the focus on digital marketing nowadays, you may be enticed to believe that there is no need for printed materials such as pamphlets, brochures, and leaflets. But for the benefit of your company, be sure to avoid this assumption. Printing materials give you advantages that digital marketing isn’t able to provide them.
They are ideal for:
A one-on-one and personal experience
Special offers to promote participants
reaching out to customers who don’t exist on the internet.
In this digital age, the most important thing to make an effective the most of printing materials comes from knowing the best ways to utilize the materials. We’ll explore this further in a follow-up to the June 2013 report of Small Business Trends as a starting point.
When to Use Printed Materials
There are a variety of opportunities for marketing that work very well with material that is printed. Below, we’ve provided some of them. Remember, this is not by any way conclusive.
Trade Shows – People who attend trade shows want something tangible to grasp within their grasp. If you hand them an official business card that points them to your website, it is unlikely that they will check it out when they return to their hotel at the close of their day. But if you give the guest a printed brochure, they will be interested whenever they have some time to themselves.
Professional conferences are like trade events when it comes down to marketing. They will only be able to hold focus on clients for a brief period which is too brief for the benefit of the digital media. Giving them a printed piece of paper instantly makes them concentrate on your business, even for an hour or so.
One-on-One promotions – A great way to generate new business is to travel and meet your prospective customers face-to-face. When you visit a door-to-door location or even meet people at an athletic venue (for instance), engaging them in the conversation and printed materials can be an excellent opportunity. Small pamphlets and leaflets are perfect for this kind of marketing.
How to Use Printed Materials
A reasonable rate of return for printed materials is between 6% and 10%, based on the person you inquire about. Thus, the traditional method of printing out hundreds of thousands of copies and then distributing them randomly is no longer a good idea. Nowadays, you must focus on your printed materials to utilize them effectively.
This starts with knowing who your target market is. If, for instance, your service or product is targeted predominantly at younger customers, Don’t be tempted to distribute promotional materials to people who aren’t part of this category. If further refining your client base reduces it to students at university, focus your efforts on places where you’ll encounter students.
The next aspect to think about is printing on demand. One of the reasons that companies were printing hundreds of thousands of copies of their products was the fact that they needed to obtain a fair price. This is no longer the case. The latest technology for on-demand printing allows you to print smaller quantities of prints for a price that is comparable. On-demand printing lets you focus your printed material for a variety of reasons and allows you to update these materials when needed.
Designing Printed Materials
Finally, the efficacy of your printed material is only as effective as the design and content. Similar to the digital world of marketing, information is the king when it comes to printed materials. The content you put in your pamphlets and brochures should be informative in content, informative, and well written. Otherwise, they’re most likely to end up being tossed into the garbage.
When appropriately used, printed materials have an essential role in modern marketing. With Carman Online Content Publishing, we will help you make the most of printed material by providing high-quality written content. By combining concepts and expertise in content creation, we will put together an engaging presentation that will attract the attention of your potential clients.
If you’d want to learn what we could offer you, please do not hesitate to reach us. Apart from printed materials, we provide web copies, informative blog posts, articles, white papers, and more. Contact us for your proofreading or editing requirements as well.