Nearly everyone has at least one mobile phone of a certain kind nowadays. Although the majority of users use their phones to keep connected with their family members, friends, and colleagues, however, in the 21st-century, cell phones can also be an ideal platform for companies looking to promote their products or services to potential customers. SMS, which is a short message, is used by billions of people all over the globe, which implies that SMS marketing is a great way to help get your name noticed and increase sales. There are many reasons why SMS marketing can be highly beneficial for businesses of all sizes.
Extremely High Open Rate
In a survey through Single Point, it was discovered the SMS read rates for open messages are higher than 99percent. In addition, 90% of SMS messages are opened within three minutes of being sent. Compare this to the E-mail marketing statistics from Mail Chimp, which show that even in industries that have the highest open rates, less than 50% of the e-mails included in a marketing campaign were read by the person receiving them. This makes marketing using SMS far more efficient when it comes to reaching out to potential customers.
SMS messages are delivered fast and quickly to the person you want them to reach. There’s no reason to fret about blocking spam filters from receiving your messages or not having your email messages received when you are not working at their computer. Many people carry their mobile phones in their hands every moment of their lives, and research shows that they use they check their phones 150 times per day. SMS marketing can help the average smartphone user check the prospects’ phone directly via a platform for communication that they value highly.
High Conversion Rates
The results of the study reveal the fact that SMS rates of conversion are highly favorable to businesses when the messages are sent following the establishment of a relationship. Leads360 published a study that found that the rate at which an SMS is converted that was sent following the contact of a lead is more than 110% more than the typical conversion rate for leads who are reached by other methods.
Ease Of Opting In And Out
In traditional methods of marketing, customers must provide their name, email address, number, as well as other kinds of details that may take a long time to enter into forms or send to your company. With SMS Marketing, customers need to send an SMS to a certain number and can choose to decide to be a part of or out of SMS marketing messages from your company. There isn’t much personal information required to receive notifications about marketing from a company via SMS.
By using an SMS campaign, your company can deliver an SMS message to a large group of individuals or limit the targeted marketing to a specific subset of individuals. This flexibility is ideal for small companies that only want to reach specific segments, for instance, customers who purchased specific types of products or services. There are many possibilities to tailor the list of customers that you’re using SMS marketing.
Marketing is a subject that is ever-changing. The most successful marketers are those who know how to adapt to the latest trends and make use of the most current methods, like SMS, which will help ensure their company is well-known to the appropriate target market. SMS marketing can help businesses get noticed through direct contact with the right people in order to turn potential customers into new customers and push higher revenues overall.