“A picture is worth a thousand words.” It’s a common saying, in fact. People like pictures more than reading text. Thanks to the advances in technology, the public is more attracted to images, photos, and videos. Videos are gradually replacing textual content on the web. It is much easier to comprehend the recipe for cooking by watching how someone cooks it using the necessary ingredients in the kitchen, in contrast to reading recipes on the internet. The visual impact is always more powerful than the written.
Instagram Video Sharing
The app gained recognition in the month of May. It was a private photo-sharing application prior to the time that Facebook Inc. bought it and made it an editing tool within its Facebook interface. Instagram is well-known for young people nowadays. The Instagram community has around 130 million people! The community is exceptionally innovative. They seek new additions and new features to the application each month. In order to cater to this segment, Instagram ventured into video sharing. Instagram Video is expected to decrease the popularity of Vine, a Twitter-owned app. Vine.
Comparison of Facebook’s Instagram Video and Twitter’s Vine
Instagram allows you to record videos that last up to 15 minutes. It also lets you stop and resume the recording. After you have gathered the video you want, you can upload it with any of the social networks like Tumblr, Twitter, Flickr, and, of course, Facebook. Instagram videos are able to play in the Facebook feed of the user and not on Vine. This makes sharing videos more simple.
However, Vine videos are able to play inside tweets, but Instagram videos can’t, as Twitter isn’t its host site. Instagram videos are the best for mobile sharing. Vine on Twitter Vine gained its initial boost because of the solid support from sponsors from major international brands that wanted to introduce their brand through viral videos that were shared on the public platform. This meant low-cost publicity for them as well as a great business opportunity for Vine. However, Vine allows minimal footage for videos, and this makes it difficult for companies to incorporate their advertising. Even Twitterati struggles to convey all the information in the few seconds allotted on Vine.
Instagram is already a favorite among people. This eliminates the necessity of joining a different app to share videos. This is how Instagram has its advantage. Brands that previously decided to invest in Instagram images are now able to use the advertising platform. They don’t have to go searching for a new fan base by hand.
Is Vine more effective?
For individuals, Instagram seems to be the most suitable option, based on the number of networks that you can join on this social media platform. If the majority of your acquaintances are using Instagram and you are on it, then it’s the best option for sharing future videos. It’s suitable even for video recording amateurs.
However, big brands and strategists favor Vine in place of Instagram. Brands are looking for innovative ads which are capable of attracting attention in just a few seconds. Vine’s short recording space requires creativity because it is a limited period of time to speak everything! In the event that your Vine video isn’t unique or innovative, it is likely to be side-lined.
It’s too early to tell if Instagram’s Instagram video will surpass Vine’s fame. Due to the similar functions and interface, the battle could be intense.