A lot of my customers say to me that marketing isn’t natural to me. It’s like a fierce marketing campaign. Should I really do this to convince people to be aware of my services and products?
In the past, perhaps a couple of decades ago, marketing was primarily focused on hype. It was about exaggerating the advantages of your product, overstating the benefits of your competition, and painting a negative image if you didn’t purchase that toothpaste brand.
These days are long gone.
With widespread internet usage, users have access to a wealth of information and are informed about the options available to them. It’s not enough just to paint an appealing picture, regardless of whether or not it’s backed by evidence.
You must back your marketing strategy with solid foundations. Otherwise, you’ll quickly lose credibility with your customers.
In the case of marketing hype, it’s not solely about practical considerations of the things that work and don’t work. That’s not the whole picture. These practical considerations aren’t enough.
The most important thing is your personal opinion about the information you’re giving your clients and potential clients.
It’s equally important, and possibly more important, to take into consideration your integrity as well as the power you’re putting out to others.
If you’re thinking about how to promote your service or product, remember that you’re going to be the product or service you want to be.
Your true Self is the ideal starting point for marketing your services. This is what differentiates you and makes you different. It also eliminates competition because you’re the only person you’re. If you are able to allow yourself to be regardless of who you’re, and you’ve stood out from the crowd.
A business that is successful isn’t solely about offering a unique offering or product. There is a tiny percentage of companies that provide something distinctive. Most likely, however, you’re among the many that offer your service or product.
What is it that sets you apart? The way you run your business. The way you structure your offer and your interactions with your customers and clients, and how you present your business. This is where the individual You is in.
Discover what is unique about you, Highlight it, then amplify it, and amplify it. Repeat this in your marketing in a variety of methods to help make your distinctness obvious.
Here’s a short exercise to help you get going on the right path to apply this to your own business:
1. The first thing to do is quiet.
Sit. Take a deep breath. Consider the things that make your business and yourself distinct. How do you determine what those characteristics are? What do you think others have told you about them about clients, potential clients, and friends?
2. Note them down.
Define each one and include examples to make them more fleshed up and make them to life. Include images if you have them. The more you convey them in your writing easier it will be for you to make a move to the next stage.
3. What can you do to emphasize these elements?
What are you able to add to the marketing you’re already doing? What can you create that is unique to show your individuality? Think outside the box! Engage in even crazy ideas, even if it’s only for a moment, to push the boundaries of your thinking and assumptions about what is effective.
It is possible to take this to the next level.
4. Do some investigation.
Check out what other businesses offering the same service or product are offering. The goal of this exercise is not to judge or put yourself down or even outdo your competition. The sole goal is to provide you with fresh ways to highlight your individual characteristics.
Whatever your industry is, you have the chance to stand out and be distinct. Get right to the core of You, who you really are, and make it an integral part of your marketing.
Nothing is more important than the authenticity of communicating with your clients or customers.