The famous Pink Spoon is a Baskin and Robbins signature item. This is when you are unable to decide which of the 31 flavours you want. They give you a Pink Spoon so you can choose between your favourite flavours. These are your free samples of the ice cream. This allows you to try the ice cream and decide which one you like best. You can make your final decision with the Pink Spoon or free sample.
The same idea can be applied to your business. You can use the Pink Spoon to give away a freebie, such as a download or a sign-up for your weekly Ezine. In exchange for signing up for your Ezine, you will receive a free giveaway. You can choose to give it as a video, Ebook or email series.
Andrea Lee invented this concept.
This will help you build your trust and know-how. Your target market will start to like and trust you when they get to know you through the Pink Spoon. It is essential to create a Pink Spoon that appeals to your target market. Your target market should be able to identify a problem or a solution. Your target market will begin to appreciate what you have to say and be more open to new information. Your free product can also be a way to make people pay more for it.
A Pink Spoon has many benefits:
It shows your expertise and knowledge. Your free giveaway must be of value. It shouldn’t be free, but it should still have real value. This will be your first impression on many potential clients, so make sure you put in all your effort.
These can result in paid products or services that you offer. This is just a sample of the products and services you offer.
This is a great way to grow your client base and increase your potential clients.
Another way to view this is to imagine yourself jumping in a pool for the first time. Do you want to dive in the deep end head first? No. To test the water, you will slowly dip your toes into the water. Next, slowly plunge into the water. If you are considering working with someone, do the same. They want to get their feet in the water. They can do this thanks to your pink spoon (free giveaway). They can see what you know and whether you are a good match for them. Don’t think of it as if you are giving your knowledge away for free. It is a way to show the world and your target market who you are and what they can do with your knowledge.
Kimberly Grass is a Social Media Marketing and Internet Marketing Consultant. She assists clients in improving their bottom lines and focusing on their businesses, not their business. She is a skilled observer of the details and can help you make these improvements. She was previously employed in consulting and auditing before starting the company. Kimberly is a graduate of Plymouth State University with a Masters’s degree in Business Administration.
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