Before you print your badge, ensure you have planned, planned, and plan again. Make sure you have the right expectations set for the show, which includes training for staff, reviewing the messages, and then conducting research about other exhibitors prior to your arrival. Attention to detail is crucial!
Weddings are a significant investment, so be sure everyone is on their game. Are aware of… who WHAT, WHERE When, and WHY:
Who: Determine who is expected to attend the event. A trained and well-trained personnel member is the key to success at an event. Knowing who’s who at the event is crucial to identify. Print the exhibitor list and list the vendors that will endorse your booth. Visit them and tell them that you’ll be recommending brides to visit their booth. You can ask them whether they’ll reciprocate.
The majority of exhibitors don’t understand what their role is at an event. If you’re at an event to distribute collateral or stress balls, then you probably didn’t have a plan to be successful. Be sure to are able to justify your presence there, you know the purpose of the crowd and why they/you have come to the event, and make sure you are in the right place.
The location is crucial. Find out where the event will be, the location of your booth located on the floor of the event as well as the method by which you and your staff will travel to the event, and what the most popular hotspots in the area are.
When: Don’t be early for the setup! Arrive at least 30 minutes prior to when registration begins so that you can ensure there aren’t any loose ends. Have a printed agenda of the event handy to ensure you have a clear plan for personnel at the booth in low and high time periods of traffic.
What’s the reason? Your company is absolutely sure that attending wedding ceremonies is vital to brand recognition, building a pipeline, and ultimately closing businesses. But do they? Have previous weddings’ ROI influenced your choice to exhibit? It has to make complete sense in the business world to invest in the event; make sure you do your homework prior to signing up.
Here are six reasons booths at trade shows fail:
Over- or under-staffing.
Have you ever been to a tradeshow in which you feel that the crowd is five-to-one? There is nothing more unprofessional than a crowd of people in business shirts with their thumbs on their phones and checking their smartphones at least every thirty seconds. It’s not just a way to reduce your productivity, but it also decreases the amount of space you can use to have meaningful conversations with potential customers. On the other end, on the other hand, you’ll want to ensure that you have enough resources in place to effectively present your brand and interact with your customers. It’s not just the number of employees matters; however, the quality of your staff is what is the most crucial factor. You should at least have one person who is a product expert to assist with technical and product questions.
The habit of stifling a conversation to the point of exhaustion.
The ideal brides will line in front of your booth to chat with them about your products. Don’t let them wait. If your conversations last longer than five minutes during the peak times of traffic, you’re likely to miss a lot of conversations. If you think that a conversation is interesting, it’s not a problem to make a follow-up appointment to discuss the topic in greater detail. Remember, you’re at the event to promote your brand, not make a discovery call.
You forget relevant conversations.
Let’s say everything is excellent at the wedding and you’re having a conversation after discussion. Do you remember what was mentioned in the initial conversation? Sales representatives are terrified at the thought of losing a chance. Be sure that your staff records the main points of every conversation or on the reverse of their prospect’s business card or the paper, which you can then staple to the card to be used as information. It will be simple to incorporate notecards into the CRM to allow for specific follow-ups based on the conversation.
We are not meeting deadlines.
Wedding shows are costly at first. If you miss deadlines for discounts will come back to hurt you where that is most vulnerable the most: your pocket. There are many events that offer early-bird discounts for registration hotels, shipping, and A/V such as. If you put off your plans and miss out on the discounts, you could pay twice the cost. Plan ahead, save or print out your exhibitor’s kit, and ensure that you meet deadlines.
It doesn’t matter whether you have the most beautiful booth when it’s not drawing attention, and you don’t get any visitors; you won’t be coming back next year. What can you do to make sure you’re a part of the event? Find ways to create an atmosphere. It could be in the way of the use of social media (tweeting from the floor), booth swag, other giveaways, or even launching the launch of a new service, product, or other feature during the event. Keep in mind that there are others who are sponsors and exhibitors attending the event trying to reach out to the same bride that you are. Be sure to give brides a reason to meet with you.
I am not responding promptly.
The most crucial aspect of turning your wedding event participation into income is the lead management procedure. The best time to prepare for follow-up is prior to the event. The longer leads sit in a secluded area, the colder and less engaged they’ll turn out to be. Establish a systematic process for handling leads (collection as well as retrieval) process, establish dates for follow-up and evaluate the outcomes. It is essential for marketing to be the primary aspect of the process so that hot leads can be distributed appropriately and Sales will be able to prioritize their time and follow-up quickly.
It can take an enormous amount of time and money to run an event for weddings from the beginning to the end of the event. It’s not just about the people you look up to as well as those you manage to. Be sure to keep these mistakes in mind next time you’re exhibiting at an event. And then, get them.