This week’s article will discuss how to increase your income and impact by creating packages you love that are authentically selling. Are you asking yourself the question, “How can I get clients to be interested in my packages (programs or products and/or services)?” What is the “secret sauce” that everyone talks about?
Attracting the interest of your ideal clients, making an impact and inspiring them to take the next authentically-aligned step and enrol in your package is a simple, easy-to-follow method that any enlightened entrepreneur – coach, author, speaker, trainer, leader, and/or expert – can understand and implement it immediately. Let me share my simple yet powerful formula with you to get you started.
Important Note: It is essential that you are willing and able to fully disclose what your packages (programs and products) do not include. In other words, your packages must be complete and honest about what is missing. If you add it, your clients will find your packages irresistible and magnetizing.
Transforming truth: If you aren’t real, raw, and honest with yourself, it’s easy to miss the key ingredients that will make the difference between a package you love and one that sells authentically, so you can increase your income and share your unique gifts.
It’s fantastic to learn that packaging that you love and sells authentically is THE best way for your products, programs, and services to be offered. Why? They are the best way to ask for business.
Importantly, once you have a package you love and sells authentically, it’s time to stop trading your time and not earning enough. You also make your business stand out and are able to set yourself apart in your area or expertise while also being handsomely rewarded because you did your work of love.
With this awareness, you are ready to learn my four simple secrets for increasing your income and impact using packages you love that actually sell. Fantastic! Let’s get started…
These are the four secrets that will help you create packages you love that you sell authentically. This will allow you to increase your income and impact your labour of LOVE.
1. Overdeliver Without Overwhelming Your Audience
Ask yourself: “Do I give, Give, Give when delivering my programs, products, and services so that my audience is overwhelmed by so much information at once?” Let’s be real here.
Yes, we, enlightened entrepreneurs, love to help people and make a difference. We also want to inspire them by being authentic givers of extraordinary value. We want to give generously, of course. Is it overwhelming for people to receive your packages? You have the P.O.S. You have the “package overwhelm syndrome”, which can lead to disappointing responses from your audience. You might say, “It’s great, but I’m still not ready,” because I have to first do this’ before I can do the ‘that’.
Suppose you are suffering from the P.O.S. If you have the P.O.S. (package overload syndrome), and you feel like you are overwhelming your audience with your products, then it is time to take a deep breath, stop looking at your packages and look at them carefully with fresh eyes. You can take a few more deep, long breaths. Next, place your hands on your heart and feel the energy. Listen to your intuition and gut feeling. Take about 40-50%. How to increase your income and impact using packages that you love and that sell authentically
2. Deliver Only V.I.P. Only V.I.P.
The VIP Package Profit Secrets (VPPS), Training Program for Entrepreneurs, provides four modules to help them become more successful and happy. The package is easy to sell because it does not require any selling.
Make sure your content meets V.I.P. V.I.P. (valuable. impactful. and profitable) or use proved V.I.P. You can save months if you don’t have the time or energy to create content for your packages. This will help you significantly increase your income and impact with confidence, ease, and flow.
3. Get the SOUL-union for their top, pressing issue
Pay attention to the answer to the question, “Is there a specific transformation that clients experience when working with you?” Also, ask yourself if the benefits and desired outcomes that your ideal clients get from investing in your package are relatable to them.
Potential clients are searching for the SOUL-union to solve their most pressing problem, challenge, or situation. They are more likely to buy your products, invest in your services, and hire your company if you provide them with the SOUL union they really need, not what you think they might need.
Give them the transformation or value-added result they are looking for. Make sure you use words that resonate with them. Package.
WARNING: Focus on the positive impact your offer will have on your client’s life. Don’t focus on the processes, methods, or components of your package.
4. Stop undercharging your packages and start getting well-paid
It is not easy to talk about pricing and charging enough in the industry. This is especially true for speakers, coaches, trainers, experts, and authors who are heart-centred. However, it was clear to me that most people don’t charge enough for their packages (programs or products). This is especially true if you feel anxious about the future of your business or if you don’t see any financial progress in your current business.
You have my permission to raise your prices and get well-paid for your services. This will allow you to finally stop being so busy with clients but still feel like you don’t have enough income to make the kind of business and life that you want.
This is the key: increase your rates, raise your prices, and charge more for your package. The best part? Your potential clients will be willing to pay a little more for your professional work, support, and help. It all comes down to the VALUE. Did you get it?
It is possible to make a mistake and turn potential clients away if your fees are too low for your expertise and passion. Ouch!
You can also send the message that you don’t believe you can deliver meaningful results or aren’t confident enough in what you offer if you keep charging too much. icon sad How to increase your income and impact using packages that you love and that sell authentically
Your V.I.P. Your V.I.P. ready will instantly boost your business, increase income, and impact… PLUS, it will give you more confidence, flow, and ease when “asking” for the company.
Packages offer you greater freedom, fulfilment, and fun for your clients. They also generate significantly more income for you and your business than a by-the-hour charging model. Do you see the change? I hope you can.
Actionable Business Success
Take a moment to reflect on all your products, events, and services. With these four simple but effective steps in mind, you can review all of your packages. Make any necessary adjustments and correct the course before going out and finding a new client.
Remember to apply the Law of G.A.D.I. Get out there and do it! You can genuinely prosper today! How to increase your income and impact using packages that you love and that sell authentically
QUESTION – What is your most pressing question regarding creating a package you love, and that sells? Below, please share your thoughts, insights, a-has, and/or breakthroughs. I would love to hear from you.