When it comes to choosing the right marketing tools for your company, the environmental impact may not be the primary concern for everyone. Many businesses are switching from printed newsletters and brochures to blog posts and emails. Digital marketing is growing rapidly, not solely because of its far reach but also because of other green elements that are also a factor.
There’s still a need for physical marketing. It’s just important to ensure that you’re not creating something that’s thrown into the trash. Pens for promotional purposes are a valuable and durable item of marketing and will help increase brand recognition and keep your business at the forefront of customers’ minds.
You can also purchase an eco-friendly promotional pen. They are made from biodegradable materials like wood or plastics and can be refillable. Not only are they ideal for marketing because they can be stored for a long period of time, but they can also be used in promoting your business’ sustainability concerns.
Why Choose Eco-Pens?
There are a variety of types of promotional pens that you can choose from, and, aside from being obvious, is there anything unique about eco-pens? It’s because, for one thing, it can provide an opportunity for your company to be talked about in the event of giving them away at trade exhibitions. If your business already has ties to environmental issues, it makes a lot of sense to promote this aspect in all aspects that you market. It doesn’t matter if this is restricted to an eco-friendly pen or to purchase printed mouse mats that are made of recycled tires or folders made of cup-shaped plastic; you’ll help to strengthen your brand’s image not just by highlighting your message but through the way of delivering it also.
They could function similarly to business cards. Include the same details you’d typically include, for example, your website’s URL and logo. It’s likely that you won’t be able to provide a lot of information, so select the essential information.
How To Pick Your Pens
If you’re considering using the eco-friendly pen as an element of your advertising plan, it is important to take into consideration the purpose of these pens. What do they say about your business? If environmental sustainability is a major aspect to promote, you might prefer to select promotional pens made of something that looks like it is recycled, reusable, and also natural. There are pens available that are made of natural woods, such as bamboo or pens made from cardboard barrels that have previously been recycled.
There are plenty of eco-friendly plastic pens; however, typically, they don’t look or feel like the non-biodegradable ones. If you’re comfortable with the fact that you’re promoting environmental credentials, you may opt for plastic, which will likely cost a bit less.
Your marketing materials must reflect the image of your business, So don’t overlook to select a style in which your logo is prominently displayed.
The best advantage of using eco-friendly pens for your marketing strategy is that they’re typically less expensive than other promotional pens with a low price. They are a great way to stand your business apart from others, and at prices that start at just 11p, it could be one of the most cost-effective brandings you’ve ever done.
Tom is employed by Supreme Pens. Supreme Pens offer business owners the opportunity to market their business with personalized, promotional, and branded pen.