Making a consistent flow of interesting and relevant material for your business could be a challenge. The best-researched and useful articles require some time and effort to create. Even if you don’t have a professional company for content marketing, creating such a continuous stream of content isn’t easy.
But word-heavy content is not the only kind of material that ought to be a part of your company’s marketing strategy. People who visit websites are used to variety, and the more memorable methods you can use to convey your message to your target audience, the more effective. Additionally, content that is engaging and memorable will be more popular to share, and this boosts the number of people clicking on or linking to your site.
Here are our top ten kinds of content. They’re not standard run-of-the common articles:
1. Q&A Videos
Meet with your top executives from your company and other specialists in your industry. Ask your customers questions they would like to be answered. Edit your video using simple editing software such as iMovie and then post it on your blog. Keep your videos brief and simple. If your video lasts more than 3 minutes (roughly the maximum amount of time users can tolerate before becoming bored and deciding to return later), break the video into several sections and publish each as part of your content cycle.
Example: Startup Chat conducts regular Q&A video chats using recorded Google Hangouts.
2. Infographics
Infographics can be a fantastic method of communicating information to people in fresh and engaging ways. This is your opportunity to be creative and stand out, particularly in an industry that’s not generally considered to be very innovative. Select topics and topics that your clients will be interested in and then come up with a unique in your infographic title. Partner with a reliable design firm to create brand-name infographics that reflect your brand’s style.
Examples Software to manage content Kapost produces great infographics that target marketers’ struggles to manage their content, as illustrated in the book “The Climb Content Marketing Software.”
3. Maps
In line with your industry, Maps (like infographics) can be a great and unique way to connect with your customers. For businesses like fitness or travel, online maps that are branded with your logo of actual locations can help customers organize their trips or create customized exercises. But, you should think about making a map with a different look that allows your company to put your own unique twist and style to content, like a “Guide Map through the US Tax Code” or “How to navigate this year’s CES Conference.”
Example: The government consulting and software company SEER by Galorath developed a visual “map” to explain the difficult launch of Healthcare.gov.
4. Slide Shows/Presentations
Make your most effective presentation for your site. This is a great method to convey your message to your target audience and does not require any additional effort from your end. Utilize a platform like SlideShare for uploading your decks of presentations completely. Be sure to remove any proprietary or confidential information that is related to your company or your clients.
Example: The Marketing Software provider KISSmetrics offers a unique and well-known ShareShare account that addresses specific requirements of marketers.
5. Before & After Photos
Before and After photos are specific and highly shareable content. They also provide a great method to showcase the advantages of a new approach and to highlight the services your business provides to facilitate the change. Even if you’re in a field that’s not considered to be “creative,” don’t let it hinder you from creating engaging Before & After topics. In finance, it could include contrasting balance sheets when it comes to construction or contracting images of a renovated area or backyard.
An example: Bop Design website client, Revolution Landscape, features case studies on their site for commercial clients to help them better envision landscaping projects prior to and after.
6. Podcasts
Podcasts are an excellent way to add a more personal aspect to your business. They also provide a great chance to promote your business prior to the airing. When your podcast’s first air date is, and after that, save the audio files on your website and allow users to listen to the podcast at their own pace.
Example: Accenture offers a variety of podcasts geared towards specific requirements of the industry.
7. White Papers
Professional white papers are instruments that provide educational content to your customers and are an essential element in your marketing content strategy. It is possible to reuse your blog’s articles posts to create your content, which means you don’t have to begin with a new idea. If you include case studies in your white paper, be certain to eliminate any information or references that could jeopardize the privacy of your customers. The white papers could also serve to encourage you to build your email list. Offer a white paper to promote your business in exchange for an email address. It’s a quick, simple, and free method to increase your business contacts.
Example: Hubspot churns out a lot of white papers that not only educate their customers and generate leads but also create leads.
8. eBooks
eBooks make the quality of content further than white paper. They need further development as they’re usually longer; however, they’re a great fit for your brand’s distinctive branding and design strategy, as well as being an additional source of information you can provide in exchange for a contact number of the user.
Examples: SEO software provider Moz offers two eBooks/guides that are comprehensive at their site.
9. Live Twitter Chats
If your company has a strong Twitter presence, Engage your followers via live chats on Twitter with a time slot that you have set. You can promote the event by tweeting out promotions, and it’s an excellent way to respond to questions in a real-time (albeit in a 140-character) format.
Example The #Blogchat chat is a weekly, Sunday-night Twitter chat with the blogging community. Discuss the latest trends and challenges. The average is 800 people per chat. It shows that even an event that is not scheduled for a workday can attract an enormous amount of attention when it’s worth it.
10. Contests/Promotions/Giveaways
Prizes that are worth it can be the perfect way to draw your customers to spend more time on the internet with your business. Giving away a prize with a significant value could draw a lot of attention, or offering a free range of services your business offers can encourage your customers to spread the word about your company. The writing of the competition and highlighting the winners (through pictures, writing, or video) are innovative ways to enhance your content marketing strategies.
Example: Twitter will partner with other professional services, like Hubspot or MailChimp, for the purpose of selling their new advertising options with an exclusive sign-up.
The content marketing strategy of your company must include a range of unique content types, not only basic content when you mix up your content options and engage your customers while having fun too.
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