Have you ever presented a new product or service at your gathering that you were incredibly thrilled about? However, you quickly realized that you were the only one interested in it since few (or nobody) showed interest? (This was our experience several times. We learn from our mistakes, isn’t it?)
This is not only an expensive use of cash and time, but it could also undermine your confidence. You can dramatically increase your sales by finding the right solutions for the people you serve rather than a specific idea that is appealing to you. By doing this, you can boost your profits, and your customers are more likely to recommend you to other people.
How do you determine what it is that your customers want to purchase from you?
Suppose you want to ask them questions. Yes! In the majority of cases, they’ll be delighted to share their thoughts with you.
Here are some suggestions to discover what’s in the minds of your customers as well as potential customers, and then what you can do with the information:
1. Have fun with polls
The best aspect of online polls? They take just a few minutes to make and to take. Concentrate on a specific issue and provide a variety of options that people can choose from. For instance, you could publish a poll on your newsletter, as well as on your website, to learn the issues or challenges they’re currently trying for solutions to.
2. Get ideas for content fast.
Do you need help deciding the topics to discuss in your newsletter to subscribers on your blog, as well as on social media accounts? Make a poll and determine what topics are appealing to your readers. Make sure to address their specific questions and offer an action call that directs them to the next step.
3. Qualify sales leads
by putting a link to a survey in your emails or on your site to allow your customers to let you know what issues they’re facing and set an appointment to talk with you. In addition, you can ask them to share with you which products and services would be relevant to them.
4. Discover where the customer
base is by adding a survey link in your email or event invitation and find out which social media platforms your customers and members are spending their time most on. Share the link on your social media networks also. After a certain time frame, you can compile the data and look at ways you can boost your visibility and participation on the social media platform that your target audience is the most active.
5. Enhance your purchasing process
by including a link to the online questionnaire in your email confirmations. Also, ask your customers to provide suggestions for improving the experience they have when purchasing.
6. Participate in the development of programs
and products – include an invitation to take part in an online poll or survey in your email to solicit feedback on your current offerings and increase engagement in the near future.
7. Simple list segmentation
Your audience can categorize themselves according to interests, products, programs, or any other criteria. by taking a brief survey you’ve provided them. After they’ve been self-selected into different categories and lists, you are able to keep them informed with relevant content that is tailored to their preferences and needs.
Conducting surveys of your customers should be a regular part of your overall marketing plan. Instead of resting on success, being engaged with your target audience will allow you to draw their focus and keep your ideas prominently in their minds.
Also known as “The Smart Simple Marketing Coach,” the tech-savvy Sydni employs a results-oriented “how to” approach to implement simple, custom strategies to help service professionals can build profitable enterprises that they can are happy with the lifestyle they have chosen.