1. Do not include the three crucial hyperlinks, not in the descriptions field.
These kinds of links are the most important ones that shouldn’t be left out of your description fields: your website link along with social channels’ links and the link for the corporate video itself. The goal is for the viewers to go to your site and also follow your social media channels. This is a required method, especially when you’re organizing a promotion for your website or developing your database for a mailing marketing program. Be sure that your links work in order to avoid wasting time. Don’t forget to add your Call-To-Action within the description.
2. The annotation function is not available.
It’s a fantastic tool available on YouTube. An annotation allows you to write the text in addition to a link to any part of your video for corporate purposes. It allows you to include a Call-To-Action (CTA) to your viewers and is a great option when you’re a corporate video maker and want the viewer to visit your site or look through your portfolio. In addition to your CTA, you could also add a link(s) for your annotation and also make it clickable (the annotation) to go to your website, playlist, or channel.
3. Don’t share your company video’s URLs on social media.
What’s the use that you upload a video to your website or blog but only the visitors to your website or blog are able to view it? It is important to share it on your social media accounts, too, to ensure that your followers or followers who aren’t able to check out your website as often will be able to view it. Create this into a routine process whenever you’ve new videos posted on your website.
4. Do not write a blog post about it and then embed that video on your blog.
If you’ve uploaded a video via YouTube or Vimeo, it’s also an excellent idea to write a blog about it and add it to your website. This will provide fresh content for your blog that visitors are probably eager to view. Create a blog post that stands out by crafting top-quality content from it (think of an appealing title, an interesting idea, etc.). Make sure to capitalize on keywords, and most importantly, the biggest rule of all is to SHARE your blog on social networks!
5. In the absence of time to watch other companies’ videos.
Another effective method of video marketing is to create good online connections by watching videos from other companies by commenting, interacting with them, and maybe, signing up for their channel. If you find an interesting video and you’ve gained from it, it’s appropriate to tell them that you did and are looking forward to watching more of their videos. Be mindful that being authentic and honest in real life and on the internet is one of the best ways to continue your business’s success.
Greg Grainger is the CEO of Corporate Video Australia that produces high-quality corporate videos for Sydney TV specials and viral marketing campaigns as well as commercials for television.