It’s a wonderful product. In fact, it could even be an innovative product. It is likely that there are at least a few aspects of your product as well as its definition of development that you are extremely satisfied with – no one else does. It would be nice to let your customers know about the great product you have created. However, you don’t want competitors to know about it. Perhaps you should keep the fascinating details hidden…
How Product Managers Try To Keep Product Details Secret
The last thing any product manager would like to do is package the details of their product to send the information to their competitors’ inboxes. We’d all love a reliable method of ensuring that our product information is in the hands of our prospective customers and not those of our competitors. The bad news is that this isn’t going to occur.
While I am sure we all realize that a competitor who is committed to the cause will eventually get copies of any material we make that discusses our product, we would like to reduce the speed at which this happens. But the issue is, how best to do this? A simple solution is not to offer all of the details of our products to anyone on the Internet I’m talking about. Is it really possible to tell who’s seeking it? If you attempt to do this, it’s certainly not likely to be a good looker on your resume for a product manager.
This may sound like something that’s good, but it’s not, and as we all know, it’s simply not practical in the current business climate. Potential customers would like to know more about our products now. And when they’re unable to get any information, they’ll simply go to our competitor’s website and find their details.
Why Keeping Secrets Is Never A Good Idea
A lot of times, what product management managers are doing ends in making it difficult for prospective customers to access details about our products off of our website. Think about your website’s content. Do customers need to supply you with lots of personal details (name, email address, telephone number, etc.) before they can download your information about your products?
If yes, then I’d be hesitant to believe the authenticity of the data you’re getting from customers: they are frustrated with these forms, and they often lie. Your competition is dedicated to filling out these forms, and they’ll be able to get access to your documents.
A better approach to dealing with this issue is to provide your clients with simple access to your product’s information. Make it simple for them to obtain it. Sure, your competitors will be getting it too. However, they’ll be able to access it in the end. Make it simple for customers to know about your product, and they’ll be more interested in purchasing your product.
What All Of This Means For You
I’m sure you’re happy with your product. With luck, you will find things that your product has that no other product has been in a position to duplicate (yet). It’s tempting to hide what makes your product distinctive to yourself, but this could be detrimental to your business, and no one’s job description has told them to create a challenge for their clients.
Product managers are known to implement measures to make it difficult to obtain information about their products when they believe that the information about the product is useful. Making it difficult to obtain product information is a risk of backfiring – future customers might not be keen enough to endure the secrecy obstacles. But your competitors will always have the patience to get through the obstacles!
If you’re making information about your products available to potential customers, it is important to consider the amount of effort they’ll need to put in to access it. It’s true that considering your competitors is something you’ll need to think about. However, you should keep your eyes on your prospective customers. Making it simpler for customers to purchase from you’ll make your product more profitable.