We expect to have a lot of clients when we market our services. Although it sounds like a beautiful fantasy,...
Read moreMany business owners have unrealistic expectations of the results they want when they embark on a marketing campaign. It is...
Read moreYou have spent hours, weeks, and months marketing your service business. Is there a new business? What's wrong? It's not...
Read moreClarify the criteria that you use to determine prospects who are potential clients for your services. You want to identify...
Read moreMarketing your services is challenging because prospects need to understand your business before they will decide to be your clients....
Read moreIt could be that your marketing message is unclear, and you're having difficulty selling your services. If a prospect is...
Read moreWhen a company becomes too attached to its products and services, it is known as "Drinking The Kool-Aid". This refers...
Read moreAre you a homeowner who has increased your prices in recent months? Let me congratulate those who answered yes! Some...
Read moreAnalytics is an integral part of today's marketing strategy. In this highly-tech marketing environment, information changes quickly. There are more...
Read moreIt is almost an automatic decision to have a narrow niche for your business. Many successful coaches and experts say...
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