We expect to have a lot of clients when we market our services. Although it sounds like a beautiful fantasy, it is doubtful that this will happen. How can you predict what will happen? These are some suggestions for what you can expect from a successful marketing campaign that sells your services.
1. Prospects interested in the subject matter will ask questions and seek out more information.
When prospects are interested in your services, you will know your marketing has succeeded. They will ask questions and request information. Although they may not be sold on your service, they know you are there to help them. If prospects aren’t asking for more information from you, it is likely that your website and marketing have not clearly defined a target market or the problems they face. If your marketing writing is not targeted, there’s no reason for anyone to be interested. Take their perspective. If you didn’t care enough about the needs of potential clients, it would have been evident in your website writing.
2. You will be introduced to the target market and identified as a potential service provider.
Your business should be the most visible to your target market, out of all the possible candidates for providing the services. Your business is no longer a potential competitor for the prospect’s money. You have been identified by the opportunity as a serious contender. This is a sign that your marketing efforts are not generating the desired response. Your target market must fully understand the benefits of working with you. Your marketing materials must convey value.
3. In a variety of situations, you will find yourself in the position where you have to explain your business in less than a minute.
In order to grab the attention of your target audience in less than 60 seconds, you will need to be able to communicate with them quickly. You must have a 30–to 60-second elevator speech that grabs and holds the attention of your target market. This will allow you to sell your services. You will look like an amateur if you stumble and fall when you are asked about your business. Prospects will remove you from their list of potential providers and then take your money to continue their search.
4. Your website will send you emails and phone calls with prospects requesting to speak with you.
When prospects contact you to inquire about your services, you will know your marketing has succeeded. They’ve read your website and marketing material and are interested in what you have to offer. These contacts are usually a sign that they are interested in your services and have researched you. You are a potential candidate for their business. This is a sign that your website and marketing materials have not provided enough information about your business and your services. Prospects may read your writing and not be interested in what you have to say.
5. Your target market is familiar with your business and can explain how your services work.
Your target market will feel that they know your business and its workings when your marketing campaigns are successful. They feel informed. They think they are well informed and would consider working with you. Your website writing and marketing writing will answer all of their questions. They are able to see what you do, and they don’t face any obstacles in working with you. This is why you need to ensure that you have a clear description of your services and compelling background information. If done correctly, your website and marketing writing will demonstrate your expertise, experience, and training so prospects are sure you can deliver the results they desire.
You will not be satisfied with your marketing results if you don’t recognize when your marketing activities have been successful. Expectations will be unrealistic, and you won’t see the actual results. These suggestions can be incorporated into your marketing writing and website writing if you are not seeing these kinds of success with your marketing activities.