If you are having trouble selling your services or your business is in financial distress, you should ask this question: “How can your target market find you?” It’s crucial to increase your marketing activities and have a clear plan on how your target market will find you. Don’t spend your time worrying about your business’s problems. Instead, use your time to market your business and do everything you can to keep your market in front. How can your market find you if you’re not actively marketing? Let’s take a look at this question to help you in your marketing efforts.
1. Learn how to be an expert in your target market and then show up.
This requires you to think beyond the traditional Chamber of Commerce networking events and service group meetings. To determine the best place to reach your target market, it is essential to get to know them enough to be able to identify their behaviour, including their attendance. To understand your target market, you must thoroughly explore them. You should also consider their social needs as well as organizational affiliations. Where are they going? What are they doing? What can you do to associate with them?
2. What are you able to do every day (or as close as daily) to help your target market find your name?
Advertising is one method, but there are other options. How can you use writing to get your market to know you if you are a writer? What kind of speech plan can you create if you’re a public speaker to help your target market learn your ideas? How can you be a regular in the “regulars”, where your target market is?
3. Which industry events and groups are most popular with your target market?
Research on events and industrial groups can help you discover ways to reach your market. These are more “hardcore” groups that are heavily attended to or only by your target market. These groups will have a high concentration of potential target market prospects. It is essential to not be there to sell but to learn from and build relationships with members. It is necessary to be interested in the industry and not try to insert your business in the middle of it. It is better to let your friends “discover” who you are as they get to know each other better.
4. Find out where your target audience is looking for the solution to their problem.
Are they likely to go online first to find a solution? Do they expect to use the Yellow Pages for their search? Are they likely to see your ads in the local newspaper? These are questions you should ask your clients. You cannot make the right marketing decisions if you don’t know where your clients will be searching for similar services to yours.
5. Will they be able to find the professional website and marketing writing once they have seen you?
You can’t afford to lose new business because your website and marketing writing isn’t doing an excellent job of selling your products. You’ve succeeded in getting prospects to contact you. They shouldn’t read through your website and marketing copy and lose their excitement. They will be disappointed and even angry that they have wasted their time and got them excited. They will feel misled or let down by you. They will think that they were not getting the “prize” (a solution for their problems) that they expected. Your marketing and website writing should close the deal for you, not repel your target market.
Don’t let your business go if it is in trouble. Your marketing should be on the move. Identify your target market and how they will find you. Get in front of them so they can get to know your business when it is time to buy.