If copywriting is something that you acquire or something you can learn is still a matter of debate. If you are gifted at this, here are rules you can follow to make copywriting a bit easier for yourself.
Be aware that in affiliate marketing, everything you write must be converted into leads. Here are some guidelines to adhere to.
1. What’s the point of it?
Did you know that religions also emphasize “consumer benefits” in order to attract followers? Consider it. One of the first things they inform you will be “salvation.” Be a part of their church, and they’ll guide you on the way to salvation.
This is how vital the benefit for consumers is. Whatever your name is or where you are, or the product you’re offering, the single most significant aspect for consumers is the benefit they enjoy from it. They aren’t concerned about whether your product is top-of-the-line or not, or even whether it has been recognized by Forbes or has been included on USA Today. What is important to them is what they can expect from it.
2. However, how do we get the most effective advantage?
This is a problem that’s common. Marketers and businessmen are always in disagreement about what constitutes the “benefit.” Benefit can be divided into three categories:
Functional benefit gives consumers the practical benefits of the product. In the ideal scenario, you should define the function your product is serving that others can’t provide.
Emotional benefit is the sense or feeling the customer will experience when purchasing the item. For instance, purchasing a product that has a pink ribbon guarantees the buyers that in addition to the new dress, they will also donate one cent to the breast cancer research initiative. Certain items may also convey a sense of exclusivity or the sense of elitism.
Self-expression benefits are the image the customer is able to create when they buy the item.
For niche products, the functional benefit is often the most widely employed. For instance, a company selling baby strollers could introduce a brand new range of strollers that can transform into walking walkers.
Others go beyond. For instance, a tiny restaurant that is looking to franchise their business may be able to highlight to their customers the “easy life” a businessman can enjoy after purchasing the franchise, which is a lucrative business. Instead of highlighting the greatness of products they provide, “the dream life” could be promoted.
Functional benefits are the most marketable and fastest method to get noticed, as it’s practical. However, it could bring us towards the subsequent one.
3. Unique Selling Proposition
If you plan to promote a feature, be sure that it’s distinct. Let’s say that you sell water heaters. It is claimed that the water heater requires less energy. Check to see if your competitor can claim the same or provide a more efficient product with regard to energy consumption. If another company is offering precisely the same feature and pricing the product at a lower cost, then you’ll lose that one of the reasons you’re offering customers to buy your product.
If you’re looking for an emotional reward due to the lack of a functional benefit, be aware that emotional benefits are gradual in their burn. It’s not something people immediately sign up to.
4. Basic Writing
Use common words. The writing of a headline or copy isn’t an opportunity to show off your vocabulary. Your headline must grab the attention of everyone who is possible. As a general rule, If a fourth-grader is able to comprehend the content of your article, then you’ve written it correctly.
KISS. Keep it brief and sweet. The fewer words and letters you write, the better the chance of being taken in by others.
People don’t read. They can but do not read. Use bullet points phrases and savagely edit your text.
5. Final Word
Whatever you write, ensure you are able to verify it and remain honest. It’s easy to create exaggerated promises that may convince people to buy something you’re selling. But it could damage your name.
Remember, the foundational of marketing concepts is credibility.