If you have difficulty attracting new business and are not getting the attention of your target market, this could be a sign that you don’t know enough about them. Your marketing and website writing should be targeted at your call. They won’t pay much attention to it. You can’t win their business if they ignore you. Your business may not be attracting new clients often because it doesn’t know enough about its target market. These are the key things that you need to know about your target market and how they can be described in your marketing and website writing. These facts are listed in the order that prospects need to know them.
1. It is essential to know what pain they are experiencing.
Because they are experiencing pain, a prospect may be looking for similar services to yours. They are in pain. They require relief from their pain. You will not grab their attention if you don’t focus on their pain in your marketing copy. They hurt! They HURT! This is the most important thing you can do to understand your target market.
2. It is essential to understand the problem of your client and then be able to solve it.
You must understand not only their pain but also the root cause. You must be able to understand the problem better than they are. Not only do you know the prominent and visible aspects of the problem, but also the deeper, more mysterious inner workings. You can “get” the secretive, shame-inducing, and hidden details they suffer silently. These details should not be described in your marketing and website writing. Instead, you add hints about how you understand. They are convinced that you have “walked in their shoes” because of the number of details you provide.
3. It is essential to know what the person wants when they solve their problem.
When solving a problem, you must be able to understand and appreciate the deepest desires of your target market. This is not just the surface stuff. It’s the deep-in-the soul relief. What are their secret pains? How will they feel when they are no longer embarrassed? How confident are they when they don’t experience humiliation or defeat? What makes them happy?
4. To convince them that you are credible, they must be able to understand what you can do.
What are your customers looking for in a provider’s credentials? What are the background and training? Do they have expertise in a particular area of specialization? Does it combine skills and experience in a unique way? Does it show how you acquired your expertise? It is essential that you get to know your target market so that you can assess provider credibility. You don’t really know your target market if you can’t understand their thoughts enough to get inside them.
5. As their first step towards working with you, it is essential to know what they are open to doing.
Knowing your market will help you to understand how the call to action will be perceived by them. You know what they are willing to do next. Because you have sufficient knowledge about their psychology, it is easy to understand how to invite them. You are familiar with the appropriate language and how to invite them. You set realistic expectations and aren’t afraid to ask for new business. You are able to help prospects get closer to becoming clients.
Your business may not be attracting the right target market if it doesn’t know enough. You will not attract your target market if you don’t take the time to find out these five facts and include them in your marketing and website writing.