Many entrepreneurs are intimidated by the idea of hosting a live event. It’s a fact I hear all the time. Hosting a live event can help entrepreneurs grow their businesses in record time.
This is why you should even think about it. This is a way to leverage your time, reach a large audience, and generate significant revenue. It can also set you up for the following year. You can have fun, get lots of exposure, and get your information out there to many people.
It is difficult to host a live event, as it is not everyone’s forte. You don’t have to host a 3-day event. I started small by offering half-day workshops. Over time, my business has grown to the point that we host three-day events each year (alongside half-day and full-day workshops).
Here’s what I know to be specific when it comes to hosting a live event:
GET YOUR TEAM TOGETHER
It takes a village. Even for half-day events, it is essential to have help in areas such as administration, graphics design and registration support. It is crucial to hire an event management company to help you with hiring an audio-visual and videography team. This will continue to include photographers, make-up artists and hairdressers, as well as your own support staff.
Although this may seem simple, I am referring to all details. This includes setting the date, finding the venue, creating your vision/theme and having your team in place. Also, getting your finances in order (at minimum a year before the event), signing hotel contracts (at least one year ahead), identifying your revenue target, and mapping everything, so everyone knows their roles and responsibilities. It doesn’t matter if you host a workshop for one or three days.
CREATE YOUR CONTENT
Many entrepreneurs have tons of content in their heads. Planning a live event is a great time to transfer your intellectual property. Many entrepreneurs underestimate the amount of time required for this transfer of knowledge. This is why I set aside a few weeks before my events to gather the content and create the workbook. It’s easy! Now, let’s get to the marketing.
Many people asked me if I was planning to go on vacation after I hosted my first 3-day event in Toronto a few years back. It was a considerable task to host a significant event. It requires all your resources! It is essential to set goals through the event. That is where most of the action happens! This is a critical point for the sales process. Set a plan with your team and create a timeline of what you expect, who will handle it, and what you want to achieve. This will ensure that communication is excellent.
Hosting live events can be a great way to grow your business and generate lots of income. It also allows you to share your content with a broad audience. This is a smart way of leveraging your time and information.
Pat Mussieux quickly rose to be a respected mentor for Canadian women entrepreneurs. She took her business from zero to a multi-million dollar home-based business in just four years. Her expertise in marketing, mindset, and money is a critical factor in her success.