If you’re a company owner or an internet-based business owner, you understand the importance of implementing innovative strategies for marketing that are effective. Video marketing, social media, and blogging are all efficient ways to get your brand noticed in 2014. What are the top 10 inventive marketing strategies, according to the top executives in the world of business?
Here are my top 10 strategies for marketing in 2014 that will allow you to get more customers to your store and boost your ROI on marketing.
1. YouTube 500 Million People Aren’t WRONG!
One approach you could employ is to pay attention to the descriptions when you upload videos to YouTube. Utilize keyword descriptors that will make it easier for people to search for what you can provide. Keep in mind that Google is the owner of YouTube. You want to be highly ranked for your keywords.
In addition, adding more than one YouTube video on YouTube is a smart option as it boosts credibility and brings in more views. YouTube gets more than 500 million hits each month, and that’s 500 million people cannot be wrong.
A video is a popular form of entertainment, education, and information. It’s the best method of getting in-depth and personal with your clients and market. Videos help build that knowledge, trust, and love factor.
2. Text Marketing: SMS and Content Writing
In a study of the 24 nations, more than half of the people in all of them claim to own a mobile phone. 91% of the adults in the US have cell phones.
Advertise to mobile users by sending ads via SMS to their phones, including mobile coupons, autoresponders for keywords, campaigns, and group messages.
3. The Power of Facebook: Your Window to the World
There is a myriad of social media platforms, but none has the power of the social media giant. More than 1.3 billion people a month visit Facebook to see their friends’ activities as well as to discover new items and browse ads. Indeed, they do check out the advertisements. Facebook advertisements are an efficient business plan, but posting announcements on Facebook can attract the interest of hundreds of potential customers.
4. Mobile Marketing: If it’s Not in a Mobile App, it May not Exist to the Next Generation
The 20- and 20-something age group is now using smartphones more frequently than their predecessors. They prefer mobile devices over desktops or PCs.
Mobile phones are also used by business apps at a rapid rate to remain in touch with colleagues and clients regularly.
To ensure that you are connected to this market, you must make your website mobile-friendly and have an e-commerce platform integrated into your site so that buyers can make purchases on smartphones.
5. Email Marketing: Spam is Out but Email Marketing Prevails
Email marketing remains one of the best ways to do to build your brand and business. The trick is to separate yourself from “spammers” and from the companies that aren’t credible and show your customers the value of your brand by offering something of value to offer.
To achieve this, you need to get the attention of your audience in a short amount of time and then keep it for long enough to get your message to them.
This can be accomplished with compelling Subject lines, “infographics,” interesting images, as well as texts that feature coupons or other deals.
6. Guest Blogging
Guest blogging is an excellent method to promote your message by leveraging the traffic from other websites to increase the attention paid to your company and its website.
The best method to achieve it is writing about something that you really know about and not writing about anything. This will highlight not just your business but also your knowledge in particular niche areas and increase your credibility.
In exchange, you may ask them to place your website’s link that will take visitors back to the site where you posted the guest blog post. This can generate more traffic for you and the guest post author.
7. Use Google Hangout to Host Events Online and Offline
People love ‘live’ events. Tools like Google Hangout and YouTube, as well as other online tools, let the hosting of live events and also connect with people all over the globe. It’s also cost-free!
If you announce that you’re planning to host an interview, event, or some other live event, you’ll gain the attention of a lot of people quickly. Choose a fascinating topic, and then watch the audience tune into it. Advertise it on social media and on your blog to get more coverage.
8. Participate in LinkedIn Groups
With more than one million groups covering every field, industry, or interest, LinkedIn presents massive opportunities to build a relationship with your market. Join 30-40 groups, and participate in discussions that position the person as an expert within your subject. Engage by asking relevant questions as well as responding to feedback and bringing valuable information to the group.
9. Ebooks Make use of eBooks to market your business
Many people who have stumbled upon this concept think that they can make money off their eBooks. However, they don’t consider the potential of marketing using eBooks.
Instead of charging for eBooks as a way to promote your business think about putting hyperlinks to your website or offer on the book itself and making it for free for download on Amazon Kindle.
10. Blogging/SEO Techniques: How to Speak to the Search Engines
It was a thing that only the average person did. However, businesses began to realize the amount of traffic it generated and the amount of interest it attracted to businesses and websites. One reason for this is its potential to interact with customers.
Additionally, the precise application of SEO techniques lets you concentrate on keywords in a natural way without doing too much. It is strongly recommended that you keep your blog up and running once you’ve started since this will keep you on top in the search engines and encourage people to come to check out what you’ll post next.
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