Promotional merchandise is intended to market your company and the products it offers. This means that when you offer items like T-shirts or umbrellas that they should be labeled with an attractive, subtle corporate logo.
The majority of companies opt to print their logos on promotional clothing. Printing is affordable, quick, and inexpensive, but there is a myriad of printing methods used for garment printing. Most of them work with different business strategies, however, few people are aware of their specifics. We’ve listed some of the most popular methods of printing on clothing that you must know about before making a decision.
Screen printing
is the most popular method of printing apparel. The mesh screen and the inks used are employed to heat or expose an image cloth. The entire process of printing is simple and straightforward as the screen is able to be utilized several times to make different patterns and designs.
Vinyl printing
using heat transfer is the ideal choice for printing on T-shirts and small objects. A special cutter for vinyl is needed to cut images from a sheet of vinyl. The heated vinyl is placed on the fabric, thereby securing it to the fabric. This is labor-intensive and very slow. Furthermore, color choices are restricted and inks can be expensive.
Digital printing
Direct to Garment digital printing, also known as DTG printing is printing directly onto garments using inkjet printers that are specially designed for. The inks used are textile and the fabric absorbs the inks, creating an original style. The process is simple easy and the images are clear and sharp with clear borders and vibrant colors. But, the equipment and the inks it uses are expensive and even small orders could result in a pricey purchase.
Sublimation printing
This method involves the transfer of heat onto polyester clothing items. This process utilizes specially heated gaseous ink to create pores in the polyester and produce an image. This method can also be utilized to print on non-textile polyester objects like key chains, mugs mouse pads, key chains as well as puzzles. This process is only available on light or white-colored polyester products. It’s expensive, but it’s durable and produces a beautiful solid image.
As you can observe, there are many different types of printing for apparel you can select from, however, the majority of them are priced too high for mass printing.
In addition to printing, businesses opt for embroidery to make their logos for promotional items. The procedure is easy since an embroidery digitizer designs the design, and the image can be stitched repeatedly time on an embroidery machine as many times as you require. The process of digitizing embroidery is a crucial step for creating high-quality stunning designs. The machine can produce an array of stunning effects, including applique, 3D effects shading, and depth to your logo.
Printing vs Embroidery
Printing is less expensive than embroidery. Screen printing may be the most affordable alternative. However, this shouldn’t limit your options. Since embroidery is a long-time choice. It is more durable and wash-worthy.
In reality, you can combine printing techniques and embroidery to make a unique promotional item. By using embroidery, you are able to combine different types of appliques as well as embroidered badges and many more.
The main point is that as a businessperson you must design promotional clothing that combines the highest quality and efficiency with a reasonable price. Printing is certainly cheaper, however, embroidery gives a distinct 3D effect that stays intact even after many washes.
So make a decision to showcase your business using elegantly embroidered promotional garments, get in touch with Expressdigitising.com. With our assistance, you’ll be able to select the most appropriate method to create your promotional item.
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