Have you ever put your name in an online drawing? You were aware that if the offer was truly good it would be a good idea to keep an eye on it. The winner would be drawn, and it could be you. You could be the lucky winner of the prize. What if you decide not to leave on time? What if people called your name, however, you not there? You’re aware of what’s going to be the next thing that would happen, right? The ticket would be tossed on the table, and make another draw. You’d have lost the chance to win because you were not present.
What is it that this has to relate to marketing?
Everything! Finding a new lead client or receiving a fantastic referral is just like getting the winning ticket. Only better! Being present on social media, at networking events, as well as in your prospects’ mailer and inbox You are able to win again and time. If they are in need of your help and pull out an item, it might be your name being sought after.
But how do I get at all these locations simultaneously?
It’s a great one. While you may not be able to turn on every event, or be on every social media site, or appear included in every printed publication or every mailbox You can put the right strategies and systems in places that will reach the people who are most in need of the services you offer.
If you know who your ideal customers are and the best way to provide them with the products and services that they require and desire, you will be certain to be visible at the places people are going to online as well as at offline events.
Yes, But are you earning any income? I understand that you have to be there, but how much profit are you making?
I believe that being present is the first step to achieving success. Being present is a major element, but being helpful is another. Would it be a surprise to learn that I’ve landed several clients by being on Facebook and responding to questions as they pop up in chats and through your newsfeed?
What if I said that my pipeline and calendar are always full and that I don’t have more than 1100 clients who are on my lists? There is a chance that one email campaign can bring clients on a regular basis throughout the entire year? Do you think it’s because I’m an expert at marketing? Although I love marketing, being active and approachable helps me create confidence and influence.
The second reason is sharing the details I have learned, and being willing to stay on until the time comes for someone to purchase from me is a way for me to continue to provide service and willing to join prospects to engage them in the conversation according to their terms and in the manner they prefer.
However, all this would result in me having to reinvent the wheel each time in the absence of the right systems and people that could ensure that it happens. It certainly wasn’t in a flash and didn’t happen in the vacuum. I needed help getting up and running and perhaps you too.
As you create your marketing strategies and reach out to the people you’d like to serve through various platforms and channels, make certain to seek the assistance you require to accomplish the task. Be at the ready, so that when they’re in need of the services you offer you can call their name. You must be there to be successful!