Let it be heard loudly. Let yourself be heard. Pray and spray. These were once the most effective methods of sharing information. These days, it’s considered unprofessional, rude, and ineffective. People don’t like being harassed and unwelcome emails, no matter how clever, is not wanted. The trick to ensure that your content is noticed and read is to create content that is share-worthy. Every marketer understands that creating interesting and informative material is the very first stage towards creating content that is share-worthy. But, how to accomplish this is the main question. What are the guidelines to share content? Making the content is the first step… sharing it is the second step, but there are a lot of things to take into consideration during the process.
Here are three things to think about sharing-worthy content:
Write to your customer’s address
Don’t write for your company’s product team Do not create content to please investors. write to assist your buyers to find solutions to their issues. Avoid buzzwords and write in a simple manner. The only goal you have is to communicate with your clients and aid them to reach their goals. Naturally, before you write for your buyers, you must understand your client and their needs. Develop essential buyer insight by speaking with customers and prospects to find out the issues they face the most, what they struggle with, and the ways and places they look for information. Also, ensure that your content is aligned with these factors and is noticed by your potential buyers.
Give thoughtfully
If you find something that’s interesting to you or aids you, there’s a good chance that other people will find it useful or interesting, too. But, if you decide to share your content, make sure that you provide acknowledgment of the source (not only the curator) to ensure you properly credit and mention the source of the information. Be sure to add your own comments whenever you publish the content. Why do you want this to be shared? What will this article do for people you’re connected to or buyers? Don’t be shy to share your opinions or thoughts. You’re already sharing the content, so provide the reason.
Create a written strategy
Documenting a Content Marketing Strategy seems obvious but according to the Content Marketing Institute 2015 B2B Benchmarking and Trends, Budgets and Budgets study, the majority of marketers don’t have a strategy that is documented. In reality, less than half of the marketers that were interviewed do. Strategy isn’t an editorial calendar (a phrase I’m often quoted as saying) instead, it’s an overall plan, which links specific content to different stages of the buyer’s journey which includes various types of content (Engage stage, Nurture stage as well as Convert) distributed through different channels.
Keep in mind that when you think about sharing and creating content, it should be focused on the user. Know your customer as well as their individual problems and write to them. They’re what’s important. The focus on the buyer is the thing that great content is all about. Your goal should be for people to find the information they need and want to have. I’ve read that you must make your client awestruck to get the next piece of content and, in some cases, let them be disappointed when they don’t receive it. The buyer wants dialogue and not a “campaign.
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