Choosing the Right Option for Your Business
Picking the best option of three options is a difficult decision for any businessperson. What you think is best for your business may not be suitable for the intended market or vice the reverse. Be aware of the changing market trends and the market that you want to target; one must decide. What was booming a few years ago may not be the best option for you.
Changes in Marketing Techniques
A well-crafted marketing strategy needs an understanding of the three types of formats – SoLoMo. Inattention to even one of them is an oversight in the strategy, which hinders expansion. The combination of social Media, Local SEO, Social Media as well as mobile Application marketing is the newest and only method to hit the desired goals successfully. Mobile phones are one of the most effective tools to search and browse through the options provided by companies. Additionally, using the phones, you can browse through the reviews and feedback available on various services.
How do mobile Phones impact businesses?
Mobile phones have impacted businesses to an enormous degree. While computers require an IP address and a large device to operate, small handheld devices can serve multiple purposes. If it’s your favorite restaurant or an ice-cream restaurant, you can track the exact location by using different applications that are available on mobile phones.
Role of Social Media in Marketing
Although mobile phones provide an array of apps that can assist with various tasks, Social media offers a broader selection of options. Instead of hopping from one person to another seeking reviews on services, you can access any of the social media websites and search for the fan page for the service. You can join the fan page and engage in a conversation with other users. You are also able to post photos or voice your opinion and make comments. You can also make reviews or comments on the product or service you are interested in that you have experienced personally.
Re-defining Marketing Techniques Using SoLoMo
SoLoMo is not a website or a technology; it is a social app designed to facilitate social interactions on mobile devices. It utilizes geolocation as well as other technology to keep you connected to users in the near vicinity. This isn’t only any person you’ll be connected to, but an entire group of users who share the same interests and preferences as yours.
Examples of SoLoMo Apps
Examples of the most well-known SoLoMo applications are
1. Roamz is a service that lets users discover their most loved locations, events, and gatherings in the community. You can also read the opinions and feedback from other users. It also gives suggestions based on the preferences you have.
2. Highlight – This app allows users to get details about those who have similar interests to yours. It also gives information about local happenings. It is only available on iOS.
3. Ban. Jo, It is like Highlight and provides similar features to users. The app is available in the iOS or Android store apps.
Although the features and application’s functionality differ little, the majority of users are either local or are familiar with the local area. The apps are designed to connect with strangers in various ways. While there are many advantages they offer, their only drawback is the lack of privacy. There are those who monitor the comments made on these apps on a regular basis and make use of these situations. Therefore, the only method to make the best possible use of apps in a safe manner is to be cautious regarding your comments and posts.