Pitty Poor product manager. Here you are, at the centre of the most significant social media revolution ever to occur, and you are now finding yourself overwhelmed with choices. Once you’ve completed your product’s development plan, do you want to spend your time using Facebook, LinkedIn, or YouTube or sitting in a corner posting about the reasons why everyone should be buying your product? The good news is that I have the answers, and I’m about to provide them to the rest of you…
What tools are available? And What are their benefits?
A recent study conducted by The Wall Street Journal discovered that there are six essential media tools that product managers can utilize to inform potential buyers about their products. They are LinkedIn, Facebook, Twitter, YouTube, Google+ and Pininterest. Of these, the majority of product managers think that LinkedIn provides the highest chance to connect with their customers, while Twitter provides less than a 3% probability of connecting with customers.
Assessing the value of the time and effort you put into your product’s social media marketing efforts must be included on your resume for a product manager. It isn’t easy to achieve. It is vital to examine several different aspects. They could be click-through page-views and perhaps direct sales.
It is essential to weigh your results receiving against the amount of time you put in. Many product managers put in between 1-5 hours a week working with media. There are reports that product managers spend more than 10 hours per week on their media initiatives. However, the amount of time spent is dependent on how long your customers are likely to spend on media.
Why is this so difficult to Do Right?
The right social media tool to spread the word about your product is an obstacle. This is where things can get exciting for managers of products. It is estimated that the Twitter instrument is used by around 15% of adult users. It certainly seems like this tool on social media could be more valuable to us than it is currently being shown to be.
At present, Facebook is being considered the most widely used and most efficient social media platform for product managers. Twitter is having a problem with the belief. Among the main difficulties it faces is that it is difficult to engage effectively with potential customers via Twitter.
Another issue when the use of Twitter to promote your business is that a lot of Twitter users do not use the site to purchase. Instead, they’re searching for information that is quick and then move to the next. The bottom line is that Twitter is a fantastic option for those with limited attention time. The 140 character limit on Twitter per message doesn’t make the life of a product manager much more accessible!
What does all Of This Mean For You?
Product managers are currently using six crucial social media tools they can utilize to inform prospective and current customers regarding their products: LinkedIn, Facebook, Twitter, YouTube, Google+ and Pininterest. Making this a good practice is now an integral element of every product manager’s job description. Which of these should they use?
Everyone is adamant that LinkedIn has the most significant potential to bring product managers in contact with customers. However, Twitter’s large number of users makes it a potential rival. But, it’s not entirely sure how to accomplish this at the moment.
We are only in the early stages of the revolution of social media. The best way to maximize the benefits of the tools accessible to us is a mystery. What we are beginning to understand is that there isn’t a single tool that can be the best for any product. Instead, we should determine the combination of tools that can best serve our product.
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