I’ve heard the same complaints more than I could remember. “I am aware that I must send out an email newsletter, but it’s still not being done.” People will say this month after month and year after year. It’s true. Until the last few months, I was repeating the exact same thing. I decided to finally examine the real issue and, most importantly, what can I do about it.
After a long time of pondering, making notes of thoughts, arranging these ideas using mind maps as well as moving between them and forth, I was irritable. I was not making any tangible improvement in any way. Writing content doesn’t matter until someone else sees it. What was the root of my own internal resistance?
Perfectionism was the reason.
I realized that in order to see things moving, I had to begin by taking small steps. With a cup of coffee in hand, I decided to launch my first newsletter via email, high or low.
A few months later, I still have not sent out a single email. However, I was able to recognize the potential threat I was concerned about damaging my credibility by contacting my whole audience in one drop. I knew that the majority of people would open the initial email simply because it came from me. But what would they think of the second one? In order to increase repeat clicks, I’d need to make sure that the message is relevant. The solution is to mail an email to a single person only.
Here are some surprising benefits of sending out an only-subscriber email.
The power of perfection is lost.
The larger the crowd and the larger the crowd, the more resistance. Do you prefer to have an informal conversation with a single person or stand in the middle of a stadium to deliver an address? If you were to deliver an address in public, then wouldn’t you be more comfortable practising your speech with a close friend initially? If you start with a small group of people and you’ll find your anxiety diminishing dramatically. The cost of committing a mistake is practically none.
Enhance the quality and relevancy of your work by receiving feedback.
The chances are that, once you’ve sent out your first email, you’ll consider what you could have improved. If you forward it to someone you trust, then you’ll be able to solicit their opinion on how you can improve your writing. This is the reason some writers avoid sharing their work. We all attempt our best editing after we click the “send” button. This is why we are hesitant to press the button. Starting by working with just one person lets us improve future content without making evident mistakes.
The process becomes simpler after you begin.
Even if you just mail a newsletter to just one person, You’ve accomplished the most crucial thing beginning. The next step is always more straightforward than the initial step, and the final step much easier than the previous. When you’re moving, you’re more likely to remain in motion even if you’re moving slow. Every step forward is a positive thing.
You can create an account through an email distribution service that is mass, such as iContact, MailChimp, AWeber as well as Constant Contact. This kind of service allows you to add individuals to your list at the speed you decide. It is possible to add one person to your list of email subscribers each week. Perhaps, you will begin to feel more confident and begin adding many subscribers. However, if you begin by taking the first step and start sending your first email, you’ll be able to feel a little more intense than the day before.