Direct mail could alter your life as well as a business concept. This may sound like an exaggeration, but it’s not. This is the case for both my husband and me. When we first began our business, we turned $300.00 — yes, only three hundred dollars to earn around $16,000.00 every month in just an entire year. We were able to make a profit by running ads in major magazines and using the profits to purchase more ads to bring in new customers, similar to what the majority of small-scale business owners are doing. However, once we began working with our mentor, seasoned marketing expert Russ Von Hoelscher, we did not focus on only chasing new customers. We began to make money by reselling existing customers by contacting them with direct mail.
Within nine months, we had earned around $25,000.00 per week with the direct mail strategies Russ has taught us. I’m confident that direct mail marketing is effective since I’m one of the many success stories.
We would hire Russ to visit our house in Kansas and assist us during weekends. At the time, Russ charged us $2,500 for one weekend of his time and knowledge. Russ is a true expert in earning money from direct mail. I was fortunate to witness the master perform his work. We’d meet him at the airport, on a Friday evening and beginning very early on the next day, and we’d gather at the table in the dining room and discuss all sorts of services and goods that our customers could like, along with new offers. Russ would get excited over something we were discussing and would begin creating notes using one of our numerous legal pads that we had in the waiting room for him at the desk.
While we were waiting, Eileen and I would relax in awe, watching him write quickly and furiously in the fastest way possible. When he would stop, we’d discuss further, sip more coffee, and enjoy some delicious food. And then he’d start again. He would take all the ideas we had expressed and translate them onto the legal pads while writing the sales letters. When he was leaving the following Sunday, we’d drop at the home of the typist and drop off all the pads to be written out and saved to a Floppy disk. After that, I’d make changes to the text he had written and send the sales letters to our customers and begin to reap the profit.
A while ago, I told myself, “I want to learn how to do this.” It took eight years for me to master it to my complete satisfaction as well as continue to learn. It’s an exciting, ongoing process.
Direct mail marketing is easy, but executing it correctly isn’t. It’s the matter of gathering concepts for new, associated products and/or services, then writing simple sales letters that communicate the ideas, then putting them in envelopes, and then sending them out to your most valuable customer people who have bought from you in the past. It’s as easy as it gets. However, most companies aren’t doing this. They’re doing precisely what Eileen and I were doing before meeting Russ, always seeking new customers, but not enough to promote additional products to their current customers.
When we first started making use of direct mail in order to promote to our existing customers, Russ helped us learn how to utilize direct mail to design sales letters to new customers — people who were interested in the types of products we offered but had not ever done business before with us. This was when the million dollars started coming into. It’s an overwhelming feeling when you’ve put together your first direct mailer, and you start receiving orders. It’s thrilling, addicting, and lucrative. Let’s take a look at the primary benefits of direct marketing and why you should incorporate it as a component of your company.
is that direct mail can be effective. It’s like cooking a recipe: Follow the steps, and you’ll see the results you want. Do not forget that many other people don’t use this method. Don’t let yourself be limited because of the possibility that it hasn’t been effective for you in the past. You weren’t aware of what you’ll discover after you’d finished the article.
It’s great for all, even small companies. If you’re in your local market, there’s a good chance that you won’t face many direct mail competitors, or even there are any. There’s a chance for you to get ahead of your competition and be the leading business in your industry. If you’re running an enterprise that is national or regional, it is likely that no one else has the same capabilities as you achieve through direct mail.
Direct mail is a targeted marketing method. You are able to select individuals who have bought services or similar products to yours before. The majority of other types of advertising do not allow this. They waste the majority of your marketing efforts on people who don’t care about what you provide and then blast your message to every conceivable angle, and only a tiny fraction of them are your most valuable potential customers. Direct mail allows for you to select the people you’d like to connect with — and to then reach them in a more personal manner. It’s actually sending an email to someone who you are communicating with one-to-one correspondence, printed letters. Always pretend that you’ve got something unique to convey to a specific person. This is what makes direct mail very personal.
Nearly no one is aware of these secrets. If they are aware of direct mail, it’s generally simple; they know the process of mailing items to prospective customers, primarily postcards. It’s possible that they’ve tried it and realized it wasn’t working for them. This is because they’re not doing it correctly. They don’t have a grasp of the business or the processes or even the fundamentals and its complexities. The shipping business magnate Aristotle Onassis once said, “The secret to business is to know something nobody else knows.” That’s the case with direct mail. If you are able how to comprehend direct mail marketing on the most superficial level and are determined to concentrate all your energy on that, everything else of the work can be learned later. It can take a lifetime to master. However, you can earn as you learn.
Direct mail provides the prospect of an unbeatable lead. It’s an almost unfair advantage over other companies. It’s a sneaky method to market your services to the market since your competitors might not have a clue what you’re offering. The only way for them to know is when someone tells them about it, or they are on your list of mailing addresses in some way.
Advantage #6 :
Direct mail marketing is adaptable, regardless of how much you go down. For the initial test in the beginning, when you’re only beginning to develop your offer, you’ll want to keep the number of pieces to a minimum. If the market is responsive, then you crank the dial, sending additional pieces. If the market doesn’t respond, you test a different offer. The amount you decide to increase or decrease your capacity will depend on the market that you’re operating in. If the Internet is your market and you’re able to reach millions of potential customers, even a modest return could be worth stepping up the number of customers. If you’re in the midst of a local business with hundreds or hundreds of customers, it will require a more significant response. Make sure to check your numbers regularly and make sure to test them regularly, and you’ll continue to expand your business.
If you’re not convinced that you’re capable of handling all that work on your own, then hire additional employees. This is particularly true when you’re a solopreneur, as your capacity to expand is limited by your capacity to execute. Allow other people to do specific tasks; be the head of the team and the one who controls and helps facilitate the work. This strategy can be effective regardless of whether you mow lawns to earn a living, have a tiny mechanic shop, and even if you’re an electrical engineer, and think that you don’t need to market yourself because you’ve got all the work you can handle now. Set up a team of employees who hire to handle the majority of the work. Don’t be confined by thinking that you are small.
You have the ability to sort your list of customers to make specific promotions are sent only to certain segments of customers. The most valuable customers, those who are the ones who spend the most with you, will receive discounts that other customers do not. This means that even within your existing customer base, you can see a lot of stealth selling taking place. The other lists won’t receive an offer unless they’re popular with your most loyal customers. You then carefully introduce it to all those you think could purchase it.
Advantage number 8:
could make big offers and have greater chances of success than other marketing methods. One of my heroes is P.T. Barnum, who was one of the founding members of the Ringling Brothers, Barnum and Bailey circus. Barnum was a phenomenal businessman who was involved in all sorts of enterprises. Numerous good biography books are written about his life, so it’s well worth the time to research his life because He understood marketing at an intense level. This made him one of the richest men of his time.
Barnum once stated, “Most business people are trying to catch a whale using a minnow as bait.” They put together small postcards or direct mail flyers that don’t have any strategy. These campaigns don’t produce results, so they stop and say that direct mail isn’t working. This isn’t far from reality. Direct mail has a leg up off of all other advertising and marketing methods. We’ll discuss one of the main reasons for this with the following benefit:
When it’s done, proper Direct mail marketing is able to do the work of selling. It’s like a salesperson inside an envelope — someone who’s never sick doesn’t complain or asks to be promoted and who works 24/7. If you do it right, it can be disruptive, precisely what you wish you want it to do. I worked in the industry for a long time before I realized the full significance of direct mail. Direct mail needs to be disruptive to grab people’s attention. Sure, people sort their mail through an empty trashcan at times, not paying to the amount of mail that they receive, yet it’s more disruptive than another method, excluding an actual salesperson.
Imagine how simple it is to erase your email; you don’t even have to look through it. Direct mail is more disruptive than emails. It interferes with your daily life and can create that small wedge that’s needed to convince those who are interested in being attentive. There’s a general feeling that everyone is fascinated by the latest trends; however, direct mail is a bit old-fashioned, and so, the majority of people overlook it. Sure, it’s old news. However, it’s more effective than all the fancy inventions.
Advantage number 10: Direct mail could bring in big profits. My business has earned more than 150 million dollars in direct mail revenues over the span of 24 years. My wife and I are among the most common people you’ll meet. You’ll never pick us out of a group of people who are successful. However, direct mail marketing is the main reason behind the billions in dollars which have been flooding into our small businesses. Our headquarters are located in Goessel, Kansas. If you didn’t realize it was located an hour to the north of Wichita and you didn’t know it, you would not be able to find it on maps. It’s likely that you won’t be able to find it.
We love Kansas and are incredibly proud of this state. However, we acknowledge it as its uniqueness. It’s essentially situated out of the way, and we enjoy it in that way. Although we’re an area of only 100 people, we’re earning millions of dollars via direct mail. This should be a source of inspiration. It’s a thing that could earn you lots of money.
If there’s one tip to make money that can help you more than the rest, it’s this: You need to sell more items to more people more frequently to earn more money with each purchase. All else is a matter of details. But such details! You must figure out every method, strategy, and technique and strategies; and then be able to do it right. It’s just selling to more people frequently, resulting in more profits per transaction. Direct mail marketing is the best method to achieve this. You are in complete control of each aspect that happens.
Yes, there is a learning curve. You must be willing to learn and work. It is essential to make it fun and exciting; however, even when you don’t feel that way, keep your eye on the goal. You could earn a lot of money when you’re learning and, even more so, once you’ve learned to master direct mail. There’s no better way to apply that simple method of selling more products to more people, more often and earning more each occasion than through direct mail.
Read the other articles I’ll be publishing over the coming months and days, where I’ll give you tips about everything from the most effective direct mail strategies to copywriting strategies. I believe you’ll realize that this is the most effective way to move forward for the majority of businesses. If you are serious about it, apply the strategies I’ll show you how to do it here -and you’ll be far ahead of the rivals.