Video marketing is an excellent tool to grow your fitness business. Trainers love to show exercise and talk about it more than they enjoy conducting sales consultations. Video is a must if you want to attract more clients. Images are more important than copy in any marketing or advertising campaign. Your headline will grab someone’s attention first, and your image will follow closely. A video can be placed next to a static image, and the video will win.
If you can offer a potential customer a portion of what they will get when they become clients, you’ll outperform your competitors as long as you do it correctly. The mistakes that I see when using video as a marketing tool are not uncommon. This article will focus on how to make video work for you.
1. Mistake. It is not worth it.
Suppose you’re not doing video marketing. Start. While you will make mistakes, you can develop the habits and systems to regularly shoot videos and post them. You can then start to focus on getting better results. You can still salvage any less than ideal efforts.
2. Mistake 2. Start without an objective.
If you are thinking about writing an extensive check for a print or radio ad, think carefully about what the ad should do and what actions you want your potential customer to take once they have been exposed. It should not matter what your free video marketing strategy is. What do you want your customer to do after viewing the video? Should they register for a Bootcamp or a free session? How should they get in touch with you? Do you want them to call you or click on your active link? What action should they take?
3. Mistake Mistake #3: Turning on the camera and not following a script.
You must know what you’re going to say to make your video conversational, friendly, casual, and engaging. This starts with the sketchboard. Once you have fixed the second error and have an objective, your script should guide the customer towards achieving that objective. This is not something that will happen by chance. It is not like making a sale. You must take specific steps before asking someone who doesn’t know you to do something. What happens during a deal? The problem is discovered, right? In your video, you will first talk about the issue before offering a solution. Before you ask them for something, or in return for what they have requested, you need to provide something of value. Give them a tip that they can use immediately. For entering their email address or call, give them the “free gift”.
4. Mistake Thinking in one dimension.
You’re just thinking about how to get a video done and not what next. Your video won’t convert if it doesn’t include an annotation that provides a link to your registration page or home page. You will create another barrier between me being interested and wanting to pay you.
5. Mistake Use only one video version per display.
You must establish a rapport with people who are not members of your club or programs. You need to communicate with people who are not members of your club or programs but have personal training experience. Talking to clients of personal training about their next steps or upgrading is a different conversation. Your Facebook page should serve another purpose to private trainer clients than the YouTube video that you posted for people doing a Google search on fitness options.
6. Create a dull title that will never get seen.
You want to be ranked as the top video in a search for your subject. Think about how many times you click on an article, video or blog on the second page of search results. Even if your listing is on the eighth or seventh page, there is a minimal chance that you will be clicked on. Copywriting is a skill that can make you more searchable. Take notes and study the top-ranked videos. Find a fitness marketing expert. This step is essential, and the others that came before it are irrelevant.