Modern technology makes it much easier than ever for marketers to communicate with clients or collect leads. If you’re looking for ways to make your life easier and less stressful when you’re exhibiting at your booths at trade shows, you should consider including one or more of these advancements in technology in your booth. Innovations like software for event planning or video monitors as well as lead capture systems can assist in making your event run efficiently. This article will show you how to utilize them.
How Event Planning Software Can Help Your Business
Being organized throughout the entire process isn’t easy. There are plenty of things to consider -and that includes how to handle your leads. Event scheduling software can help you stay in control and stay on top of leads. Find one that can instantly forward an email or text message to your sales personnel at the office when new leads are added. This instant contact will help to ensure that your business is the first to follow on a prospective customer by impressing them by your attention to detail.
Certain kinds of software used to plan events send out an email to all those who came to your booths at trade shows. This helps keep your business in people who attended the event, even if they do not require the product you offer or services.
Attract Attention To Your Trade Show Booths With Video Monitors
You even had the best sales reps within your field. However, they might not be able to reach everybody when they enter your booths at trade shows. If your booth is full and your staff busy, visitors may need to wait for a while before a sales representative is able to meet them. To help their wait go by faster, you can install video monitors throughout your display. These monitors will highlight your items or services, or they might even display testimonials from satisfied customers. Whatever type of information you decide to highlight on your monitors, ensure that the video you choose to highlight is professionally created.
Smart Phone Cameras Or Scanners Can Make Lead Capturing Easy
Also, make collecting leads as easy as possible by using a company card scanner. If you’ve ever tried to read someone else’s difficult handwriting, then you’re aware of how challenging it is! The scanners aren’t expensive and can upload contact details and then automatically add them to your email’s contacts list, which could drastically reduce the number of hours spent manually typing it into a list of contacts. If you don’t own an enterprise card scanner and want to capture leads, an iPhone camera can be a great alternative. Simply snap a photo of the business cards they have and then get all the details available to you.
Businesses that are smart should make use of these advancements in technology right in conjunction with their trade show booths. They can choose to utilize the software for planning events to keep hot prospects are promptly contacted and video monitors to assist attendees in keeping their attention on the track, or even smartphone cameras or scanners for uploading contacts, for example, these are just some of the options that exhibitors can use.