If you’re a business proprietor operating on a budget, you’ve thought about or are currently using email marketing as one of the methods within your company to boost sales and improve your brand’s recognition.
I regularly send out an electronic newsletter and also employ email marketing campaigns to announce events, and I have found them to be an effective and extremely cost-effective tool for marketing in my own business.
In the event that the majority of businesses and your competitors have some sort of email marketing program, should you launch your own program?
I had a chat recently with a client regarding the benefit of email marketing since they believed that everyone else had done it. My recommendation was that I believed there’s still a chance for effective marketing via email and particularly high-quality newsletters for email. Why? There are a variety of reasons; however, the most concrete illustration is something I recently did at my home.
I was fed up with having to clear my mailbox of junk mail, and I put the “No Junk Mail’ sticker on my mailbox. I’d thought about doing this for some time and didn’t get around to doing it due to the fact that I enjoy reading catalogues, and there were between two and three catalogues I was looking for every week. The time came that my recycling bin was the first port of call from the mailbox – it was just not working.
Based on my situation In light of my situation, I signed up for the eNewsletter catalogue from the companies I would like to be notified of and receive no junk mail from all the others. So far, it’s doing very well.
I believe there is a need for both print and electronic methods of communication and electronic newsletters definitely fall into this category. When you plan your marketing be sure to include an example of how you will be sending out a print and electronically-based updates during various times throughout the year.
My advice, however that if you’re dedicated to sending out emails, catalogues, or updates, ensure they’re of the highest quality. If you’re planning to take your campaign to the highest step, I’ve got some suggestions to make it work for you.
Tip One – Make Sure That it appears professional.
It is a fact that beauty lies in the eyes of the eye of the. However, there are certain things that are plain ugly. You’ve probably seen them floating around in mailboxes and letterboxes. This is an absolute turnoff.
It is essential, regardless of whether you’ve got an extensive or limited budget, to ensure that your newsletter represents your company’s image through its design and layout. The most important rule of thumb for published and electronic newsletters is that they should be simple to read and navigate and simple and easy to design.
I also suggest against using templates that are standard because they are common or generic due to a reason. Start by investing with a template that represents your company’s image, and as part of your business plan, be sure that it’s made to work with a variety of applications. If needed, go through other templates as well as generic ones to help get your ideas and determine what you prefer or dislike. This is an important thing to add to your proposal to your marketing company – it will save time and cost by going through this process by yourself prior to when your marketing agency or supplier is able to begin work.
Tip Two – Make Sure the Content Offers Value
Although your newsletters are written and distributed and paid for by your company, however, they’re not really about you at all. If your newsletter’s content isn’t able to provide a clear sense of ‘what’s it about for me’ value for the reader, the newsletter will not be successful. Your readers are likely to turn off, opt-out, return the email to the recipient (you) and ask to be removed from your database. So how can you stay out of this?
People who read or sign up for your emails do it not to learn about your company, about you or the great job you do in your work. And Z. That’s the case. What they’re most interested in is finding out how your products X and Z can help appearance good, help make their lives and/or work easier, aid them in keeping up with the most recent tools accessible to them and make for a more enjoyable read.
If you’re stuck with ideas for the topics you can write about for your next eNewsletter, here are some topics that people love to read about or be informed about:
Case studies that show how you can use the product to make your life and/or business more efficient
New products or new research in your business
Photos from the event
Special discounts, and
Interviews with an expert or someone whom your audience can identify with and admire.
Tips Three – Your e-newsletter has a lot of Individuality
We don’t have a lot of the time we have free at work or listening to Acts of Parliament or legal transcripts. Therefore, your email isn’t supposed to be a technical read and make people sleepy. Recently, I received a “terms and conditions booklet from my mortgage company, and their advice for reading the booklet was to get an iced tea and lay back the next time I am having a bad day I might pick it up to book!
My suggestion is that every newsletter you publish should have a great degree of human touch and character in the content, as well as in the layout. Humans love being in contact with and being with others more so than legal documents or transcripts.
I am aware that writing with humour and personality isn’t something that comes easily to everyone, particularly those who spend their days writing in a formal and technical way.
However, it is an ability that can be developed over time. If it’s not part of your arsenal of skills, outsource it to someone else who can give you the desired end product. Learn these skills in a different manner before you decide to create your own e-newsletter content.
Do eNewsletters bring in sales?
A million-dollar question! My experience is that newsletters are a great way to bring in sales and can help create and increase your brand’s credibility over time. Whatever the case you go about it, here are some concrete examples to consider:
Consumer to business – I visited Baby Bunting on the weekend to find the majority of Melbourne was doing the identical thing! When I finally managed to talk to one of the staff members, I asked them if they were ever so busy? The answer was simple, “We are always this busy during the weekend following the release of our catalogue. It’s the only time we can offer products for sale.” I noticed and signed up online for the next catalogue edition.
Business to business – An illustration of The Next Marketing business. We have recently collaborated with a client who hadn’t published an eNewsletter for more than 2 decades, and they had sent it out previously out as PDF files. In the simplest terms, the new HTML eNewsletter was sent out, and within an hour, the customer had received three phone calls and one email request for quotes. Each request was for thousands of dollars.
In the end, if you’re on a tight budget, don’t let it be the only factor that hinders you from writing amazing newsletters. I’ve been told on numerous occasions throughout my life and professional career that I’m a ‘champagne-loving person in a budget of beer that is the case!