You’ve realized that the concept of content marketing isn’t as prominent as it should be in your marketing strategy. You’re aware that “content is the king” (and even if you didn’t, searching “content marketing” will yield ten different articles telling that). What you aren’t aware of is where to begin in making a continuous flow of lead-generating, brand-building content.
The best strategy is to reduce the complexity. Decide what content you’ll need to develop. Next, think about how you will create it and where you’ll put it to make the most impact. Here’s how to start:
1. What is it?
For content to be effective, it is required to be relevant for the people you are targeting, So you must be aware of what is most significant to your audience. You can then provide them with the information they will find valuable and entertaining. Content that can or surprise or surprise their senses. Inspiring, well-known information grabs interest, encourages your readers to seek out more, and, most importantly, it gets people talking about your brand.
2. How do I
Find out what your target audience’s needs are to pinpoint the most critical issues they face and determine specific themes or areas that are of interest to them. This can be done via surveys, polls that are quick customers’ conversations, interviews with prospects, or general market studies. Sort your target audience, if necessary, and find sub-themes specific to specific segments.
Review your calendar of marketing and look for the key themes, such as events, seasons, etc., that are prevalent at certain times of each year. Consider articles associated with that dominate certain times of the year. Take a look at the content that the competition is offering and consider how you can make your own distinctive in regards to format or delivery method (for example, using video instead of the traditional Text format for case studies).
With your calendar of content needs in front of you, think about the best way to fill it up with content sourced from your business:
Respond to questions your customer service or sales representatives often respond to.
Find content to share with your audience from other sources, Add your own insights and then ask your audience to contribute their own ideas;
Improve your customer’s experience using your products by showing how to use them in environment of different products or in applications or situations they might not have considered;
Develop regularly featured content, such as cases studies, customer interviews, review of new products, etc. ;
Make the most of significant content initiatives like articles by making use of them to create several pieces of content, including shorter versions, excerpts, trends graphs, or even images such as these can be used to fill websites, social media such as e-newspapers websites, blogs and more. ;
Encourage customers to join your charity’s efforts.
Encourage your viewers to create with you by incorporating their content into your own.
After you’ve identified the content available and the gaps that have to be addressed, develop the development plan. Include the resources you require (subject matter experts, customers’ testimonials, current materials, etc. ) and also who will create the content (this could be managed either internally or externally or an amalgamation of both). Set deadlines for material and approval deadlines, as well as distribution dates to determine the source of content and when it will be made available.
3. Where are you?
With the development of content planned out, you will need a plan for distribution. Begin by identifying the various distribution platforms and channels. Use multiple channels and platforms to maximize the impact of your content. It will draw viewers’ attention, driving them to the place you want them to go and guiding the actions you want them to undertake. Publishing an article on your Facebook and LinkedIn page could be accompanied by a tweet that lets your followers know that something new has been added. Newsletter subscribers can be informed that something new and exciting is available on your social media sites or your site. Twitter users are able to receive a direct link to the most recent issue of your e-newsletter or to your website.
Content marketing doesn’t have to be complicated; however, it is researching, creating an action plan, and then executing it with the discipline. Examine each strategy, receive feedback and keep improving your system to get the best outcomes.