If you’re familiar with my strategies and methods, then you are aware that I will always suggest networking groups and BNI specifically. This incredibly international group has helped me to network and complete my schedule quickly through meeting many new people and making recommendations.
But, many students have expressed their worries regarding the process of referral. This is especially true especially if you’re just beginning your journey as an entrepreneur for the first time. Most business owners who are new worry about their capability to give referrals and also the expectations surrounding this. I’ve frequently said that the quality of the referral network you build is often determined by the number of referrals you offer. In reality, I was faced with the same concerns when I first started my journey ago.
Let me provide three reasons to take the worry out of your life and relieve the pressure from your shoulders as you begin to learn to network:
1. You’ll be making friends.
When you spend time taking time to connect with the members of your BNI chapter, They will soon become your acquaintances. You will meet for drinks with them and meet them. This alone makes the process more relaxed and less stressful. Making connections with your business expands the reach of your business and enhances the chances of success.
2. You’ll discover who Networkers are In Search of.
As you become familiar with the group members, you’ll be able to inquire about the person they’re looking for. Ask questions like, “So can you tell me more about the type of client you’re seeking. What do you want you to tell me or hear that’s an unpopular word that could place me in a position to recommend you? What’s the best way to talk to people to make them interested in your offerings or services?”
Many of them will have specific terms you could use to help the process of referring more easily.
3. It’s natural.
Discussions about referrals with your fellow members can get your mind whirling as you think of whom you might know that could benefit from their product or product. However, meeting these potential referrals, whether they’re acquaintances you have already completed or people you’ll encounter – won’t happen overnight. It takes time, and everyone involved is aware of this.
It’s not expected to begin dissing referrals right from the beginning. However, the more you connect and network, the more people you meet. When you speak to people, their requirements will be evident during conversations. Your job is to be attentive to these opportunities to connect people who are looking for one another.
Keep in mind that there are individuals in the group whose services you’ll want to benefit from. The personal experience you have gained from working with them will make it easier to recommend other people.
Your Job:
In order to get referrals, you must have a powerful elevator pitch. You must know your ideal client and how you can connect with them. The simpler it is for others to identify your ideal customers and the more referrals you’ll receive. Consider the perfect customer and how you can communicate the information to others as you become more adept at networking and providing referrals.
