Marketing appreciation is among the least understood and ignored aspects of providing excellent marketing and customer service now that the majority of the economy has shifted towards digital channels.
Once thought to be a fundamental part of any major company and the company’s marketing strategy, the appreciation marketing method was pushed aside because outbound marketing was no longer viable, and inbound marketing became the norm.
However, many intelligent business entrepreneurs and owners are beginning to recognize appreciation marketing was an excellent idea in the past because it is still effective. Through building strong relationships with your customers and customers, you’re in a position to create trust in your brand and increase the sales of your company, and constantly increase the number of interactions and sales.
What is appreciation marketing?
In essence, it is expressing you appreciate your clients. It is usually done via any kind of follow-up, typically in situations that hide the general “marketings” that is the purpose of your communication.
For instance, if you receive a “Merry Christmas” card or “Happy Birthday” email from an organization you’ve had business with previously, You’re unlikely to think, “Oh sure, they’re trying to make me buy something another thing! Why would they… !”
You’ll be thinking, “Wow, that was a wonderful gesture. I’m not sure if they remembered me or thought of me.” Now imagine that this business also offers an offer of a gift card or discount, expressing gratitude for being an excellent customer, person, or friend.
No matter the reason, it’s just that you’re currently optimistic about the brand, you’re tempted to shop or browse their website, and probably, you’re inspired to show your appreciation by using your card.
When is the best time to use appreciation marketing?
Here are some excellent scenarios you can utilize the concept of appreciation marketing to:
Birthdays for your employees and employees, customers, and potential customers
*Holiday greetings and wishes
Asking for recommendations or feedback from your previous clients
*Providing some exciting or new tricks that your clients and leads will appreciate.
Offering “early bird” specials on the latest products and services.
“Selling “sorry we didn’t receive your contact information” Or “reach you via phone.”
Thank you for your order and referral, the lead, time, lunch, etc.
“Congratulations” on promotions or awards, new offices, new homes, and more.
*Saying “let’s have Lunch” Or “welcome in the city!”
*Wishing someone a speedy recovery or have a wonderful anniversary
Although it may be evident to consumers that this method of marketing works (since it is effective) but marketers may wish to be aware of the more significant advantages of this type of marketing:
Develop stronger relations with your customers
A lot of companies are caught in their day-to-day operations and processes that it could be easy to forget that the information they’re analyzing is accurate and genuine people who value respect and excellent customer service.
Larger companies tend to forget this more frequently than smaller businesses, so appreciation marketing could be an effective method for small companies to emphasize that “personalized customers service” aspect. For larger firms, placing emphasis on human interaction can make you stand out from your competition.
Make use of it to help with more effective follow-ups.
It can be a challenge to manage without coming off as overly aggressive or invasive. However, appreciation marketing eliminates both these issues. This results in an effective follow-up strategy, in particular, if you’re sending out the appropriate messages and/or using the proper “freebies” or offers.
*Remove a negative impression that the client may have.
If a customer didn’t enjoy a positive experience with your company or brand, isn’t a reason to dismiss them off. In fact, if you make an effort to correct the perceived mistake and make amends, you could be the status of an evangelist. Start with an apology and prove that each customer is valued. Offer a coupon or some other incentive to make your negative experience into an advantage.
How to set up the Appreciation Marketing Program for your Company
If you’d like to enhance your marketing efforts and benefit from the above benefits, it’s best to create an outline of the policy and then apply it throughout the board. Set up reminders and notifications in the software for managing contacts to the parties responsible.