Imagine you have gotten a message from your phone, either via SMS or an app notification. It contains an offer that you can’t refuse. It’s relevant to you, and it matches your interests. No matter what brand it is, they understand the meaning of a personalized approach.
Imagine that you have received an annoying spam notification about something you don’t care for. Perhaps you don’t need to imagine. We all get spam mail and messages. These messages can turn us off a brand, regardless of how great its products and services are. The old-fashioned cold calls can also be dangerous and lead to adverse reactions.
Mobile marketing today does not allow for this. Instead, it will enable you to segment customers. A brand can use mobile marketing to attract a specific audience. They can offer rewards and offers as well as immediate calls to action. If your message is clear, it may work spontaneously.
This channel is essential as it allows you to connect with your customers more closely than email, which can be unread or tossed in the trash. We check our phones every morning before we go to bed. We receive our daily SMS and app notifications. They are divided into two categories: local and remote. Push). Let’s look at each of these options.
SMS messages are read and opened far more often than email. Emails can be ignored or forgotten. If the header is too promotional or irrelevant, the email will be discarded. Approximately 95% of SMS messages are actually read. These messages can be read by everyone but must be handled with care. This method doesn’t allow customers to be divided into groups, allowing for a more personal approach.
This is actually the least preferred option. It’s expensive, and researchers claim that it reaches a broader audience. This is not the best option for specific niches. Apps (in-app notifications) are increasingly being used by brands to maximize their marketing efforts. This allows for close interaction between your customer and you.
#2: Local In-App Notifications
These notifications are sent to the user while they are using the app. Most often, these notifications are used to ask users to rate the app or leave reviews on the application store. You can set the frequency to be every day, every week, or every month. Personalizing your message is the same – even as simple as considering your time zone when scheduling. Local messages should encourage and not intrude. They are an integral part of the experience and can be adjusted to suit every user group.
#3. Remote (Push) Notifications
Push notifications are sent from the server and to the user when the app’s background is closed. Informing alerts and banners are used to entice users back to the app. Excessive messages can be irritating and increase battery consumption. Push notifications that are marketing-oriented must be timely and entertaining. This is not the best tool for all purposes. Many people will ignore them or even turn them off. You have the option to turn them off, but you must be in complete control of the user. This will make it less intrusive.
These messaging options need a clear and concise message that is easy to understand. It must be a tool for marketing and engagement. It’s important to let your users take control of the process. This is often appreciated. You shouldn’t depend on one option alone. It won’t work. Don’t forget to consider different user groups, who may have different needs and be more engaged with other content.