No matter what type of business you are in, chances are you have tons of content lying around just gathering dust. Wouldn’t it be smarter to put it to some good use? What if those old blog posts, email newsletters, presentations, and conference notes could actually earn you some of that much-coveted passive income?
Perhaps you are already sharing educational information with your audience of prospects and customers in the form of curated content and providing answers to questions they have about your niche. You probably also share similar content on social media and maybe even YouTube.
Did you ever stop to consider that all of this content that you create can be repurposed into passive income?
No matter what kind of content you currently have, you can easily add to it, reimagining it into another format, and then use it to create a passive income information product. Let’s look at how to get you started:
Too many coaches, consultants, and service providers forget about their blogs. They might think they have enough clients through referrals, or they may just feel like there’s just not enough time in the day to blog. But the fact is, a daily blogging routine can add tremendous value to your website and attract a huge number of visitors. And blogs are an ideal mechanism for passively earning income by recommending tools and other resources to your audience.
Create a Comprehensive Report
If your blog is instructional, providing a “How To” approach to your niche, take your individual posts and make them into a longer report, including some images and perhaps even a video or two. People love all-in-one resources like this since they don’t have to weed through various websites to find the information, they can just download a complete guide and learn quickly.
Gather Your Work Together Into an eBook
If you write blog posts, articles, or even give presentations, you can easily edit, reorder, and add to the content in order to create a complete book about your niche or your story. It doesn’t matter if you offer advice or are looking to share and inspire with your business’s or industry’s story. If people are interested enough to read the individual posts or attend a live lecture on the subject, they will be just as likely to shell out some cash to read consume the same information in an eBook. And, if the content is completely original you can sell it as a Kindle book, and utilize the additional marketing power of Amazon.
Finally, don’t forget to cross-sell and upsell at every opportunity. Every thank you page, thank you note, and interaction you have with a customer is a chance to recommend one more thing to your audience. The point of the passive income stream is to push them towards your most lucrative product.
Now that you know… put it into action:
Do you want to learn how you can take your new knowledge even further? Want to improve your business’s online marketing? Get Free Instant Access to David Baer’s free video on the Creating Your Own Info Product.
Brought to by David Baer – Demystifying Internet Marketing for wineries, wine retailers, and other small business owners.