What are you planning to do differently in the coming year to help your tiny company expand? I suggest first enhancing your current marketing strategies before you begin any new initiatives.
If you can improve strategies that are already in place You can almost guarantee that the time and cash you put into today will eventually assist your small-scale business to grow easily and quickly. You’re aware of how the plan is working, you only have to tweak the effectiveness of it.
Small business owners often seek out new ideas to boost sales. This is not my opinion. It’s true that you’ve probably been using successful strategies, but not at the level you need to be. By optimizing your existing strategies you’ll be able to reduce time and cost and likely boost your income faster.
Here are three marketing strategies:
#1 – Tie Your Marketing Activities to Environmental Triggers
What triggers it?
As per Jonah Berger, author of Contagious The Reasons Things Get People’s Attention, “Triggers are like little environmental reminders for related concepts and ideas.” He also says that images or smells could trigger similar thoughts and ideas, making them popular, ultimately increasing the likelihood of a customer’s action.
I’m in agreement with the author. Let’s put his ideas into practice for your business…
Let’s say that you run a local restaurant serving breakfast and lunch. You’re happy with the sales at breakfast; however, lunch sales aren’t growing. To boost sales at lunch Try introducing an incentive. For instance, if you cook and display your lunch specials every day in front of people who order breakfast to go, you’ll probably increase the likelihood of them returning to buy their lunch items. If your customers are hungry later in the day, knowing that they’ve seen and the smell of your lunch special in the morning, they’ll likely bring back memories of the restaurant they dine at.
Another Example
Maybe you have an auto repair shop that is small in size. Your main business is oil adjustments, tire rotations, and tune-ups. But, you also sell tires and would prefer to make more sales of them. When a winter storm or heavy rain hits you, make sure to display your all-weather and snow tires with greater prominence throughout the time of the storm. Also, put up signs on the tire stacks, with marketing copy to encourage buying new tires e.g., “This week only, when you purchase a set of all-weather tires, you’ll receive free rotate and balances for two years.” When you link your campaign to the influence of nature the sales of your tires are likely to increase.
#2 – Tie Your Marketing Initiatives to Your Customers’ Habits
Once you connect all of your efforts in marketing to clients’ preferences and preferences, you boost the effectiveness of your marketing plan.
For Example:
A lot of people have errands to run during lunchtime. Consider your service as part of your clients’ errands. Let’s suppose you’re a hairstylist looking to enhance your salon’s marketing strategies. The business at lunchtime is slow. To improve business, place signs at your location that outlines a lunch hour offer for example “LUNCH HOUR SPECIAL: Always receive 15% off a wash, style, and blow-dry from 11:30 a.m. to 1:30 p.m. Don’t worry – we’ll get you back to work in time and looking great!” People run errands and therefore, the idea is to be one of their daily errands.
Another Example
If your clients tend to respond to emails at the beginning of the workday, prior to when they go to work, then make sure you have your email messages waiting in their inboxes until they get their cup of coffee. The majority of professional email providers provide open times for email and permit scheduled distribution. (Mine does. I use Constant Contact.) Additionally, the majority of email providers track who opens your email, as well as the date and time. It is recommended to segment your email database of customers based on the times of the day. The same email is sent, only in different time slots, which will help to boost open rates.
#3 – Tie Your Marketing to Popular Events & Holidays
As a general rule in the case of a small business, it is not necessary to teach your customers about shopping seasons because large companies such as Walmart and Target basically do the task for you. It is important to profit from the influx of spending by customers by linking your products and services to this particular holiday or occasion. Most of us have already tied our services and products to holidays that are extremely popular but are your marketing and sales designed to be effective?
For Example:
Let’s say that it’s winter and you have a landscaping company. It’s off-season, and your primary business is snowplowing. Why not take advantage of the most popular shopping time of the year: Christmas, Hanukkah, and others? What are the most popular things your customers do during the week before Thanksgiving? The majority of them decorate their home both indoors as well as outside! You could offer an outdoor decorating service. You’ve got the tools and you already take care of your customers’ homes and the majority of people have their homes decorated. All you have to do is inform your clients know. The motivation for them to decorate is already in place and you’re just improving your winter service.
Enhancing your current marketing strategies generally will take less time than creating an entirely new strategy and also the results are more affordable. Additionally, reiterating and improving on your current strategies is a way to multiply your efforts and create momentum. It’s the momentum that can sustain low-cost and effective small business growth. It’s what will underline the healthy growth of your revenue during the new year.
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