Let’s face facts, McDonald’s has won the war for breakfast long back. For McDonald’s breakfast, it’s the main source of where they make money 25 percent of their revenue comes from breakfast. But, what appeared to be a closed deal is now beginning to look a lot like it today. At Taco Bell Taco Bell, a brand new breakfast menu with the Waffle Taco has been extensively reported by the media and has received high praise. It is evident that this war isn’t yet over. It might be the time for McDonald’s Product managers to begin making adjustments to their product’s breakfast guidelines. Product managers from McDonald’s must be more innovative…
What’s Going Wrong At McDonald’s
At the moment, McDonald’s managers of the product face not just three, but three distinct issues that threaten their dominant position in the breakfast menu. The primary issue facing them is that they’ve begun to lose popularity among younger customers. They no longer think of “McDonald’s” when they want to purchase a breakfast. Also, the amount of time is required to have your breakfast from McDonald’s is increasing lately. The employees at McDonald’s have been struggling to meet demand because the McDonald’s menu has become complex. In the end, McDonald’s standards of service have been slipping. Restaurants aren’t maintained, and the bathrooms aren’t clean. These problems must be resolved or else it’s going to look bad if you have McDonald’s on your resume for a product manager.
Evidently, McDonald’s has an issue on its hands. While the McDonald’s product management team is tackling the various issues and their competition is entering into the market for breakfast. Their biggest threat appears to be via Taco Bell – they’ve just launched Taco Bell’s Waffle Taco. White Castle has launched a Belgian Waffle sandwich as well as Burger King has launched a Value menu that includes items that cost US$1. In the meantime, don’t overlook Starbucks for their La Solange pastries as well as Dunkin’ Doughnuts, which are planning to open 400 outlets outside their usual zone of operation.
What was once an industry McDonald’s controlled has now transformed into a battleground? One of the challenges McDonald’s product managers face is that McDonald’s doesn’t appear to be offering any innovative items for breakfast to offer in the breakfast category. This means that product managers will struggle to get customers’ attention to their breakfast options.
What McDonald’s Is Trying To Do To Win The Breakfast War
McDonald’s is a huge business that has deep pockets, as well as skilled product managers. They’re not likely to allow the threat to their breakfast industry and take it lightly. They will have to accomplish several things to defeat the rivals.
One of the first things McDonald’s plans to do to regain breakfast is to launch with a marketing campaign. They don’t have new breakfast items to discuss, instead, the marketing campaign will revolve around discussing their fresh breakfast menu. They’ll be telling people that they prepare breakfast, which is different from others who cook their breakfasts.
Then, McDonald’s is also going to launch a marketing campaign to advertise their lunch menus that include items such as Big Macs and French Fries. The reason is that these items account for 40 percent of McDonald’s sales.
To address the problems with restaurants which they’ve faced, McDonald’s is planning on making two modifications. The first is that they’re planning to improve their efficiency in optimizing their staffing to ensure that they have the right people on the job at the appropriate times. They are also working on setting up new prep tables that will enable workers to make more efficient additions of new toppings as customers personalize their menus.
What All Of This Means For You
Fast food isn’t an easy one to get into. McDonald’s has been in operation for a long time and has performed very well. They were the first to dominate breakfast with their size and creativity. But, rivals have begun to recognize the importance of breakfast and are beginning to challenge McDonald’s breakfast dominance. Perhaps it’s time to revamp McDonald’s product manager job description.
The McDonald’s management team is preparing to take on the competition by utilizing a variety of strategies. Their first move was to with the idea to offer free coffee in their breakfast menus. But that wasn’t enough. Their next move was to utilize marketing to highlight the fact that their breakfasts are prepared fresh. McDonald’s is also focusing on optimizing its staffing and will be adding new prep tables that will make meals faster.
The most significant aspect to note is that McDonald’s recognizes they have a problem with their hands with regards to breakfast. The product managers seem to be using a typical approach to deal with the threat. There is however an opportunity that they really need to be doing is to become more creative in the varieties of food they offer. It will be interesting to see whether McDonald’s management team is following the correct approach in combating this threat to their business.