According to reports, YouTube is the second most popular search engine globally, which is used by nearly 47 per cent of Australians. With the massive usage of Search by users these days, this alone ought to convince you that video should be a part of your marketing strategy. If you’re not convinced, this article might convince you. Plus, it offers suggestions for how to maximize the use of video in marketing and ensure it is working for you.
Don’t be a jerk; show me.
In addition to the complex and cold facts, there’s a human aspect. Video is captivating, and it will help you stand out from the crowd and draw prospective customers. Video will clearly outline your company’s mission and communicate it in a concise, more appealing way than text. In addition, it can add faces, voices as well as personality and heart to your business and also show your authenticity. If a photo can speak 1,000 words, a video will speak one million!
Help spread the word. Hit that… Share the video!
Like all content, videos can be easily shared to help spread awareness about your product or service. Create a YouTube channel, and embed your YouTube videos on your blog, website as well as all other social channels. Links to your YouTube channel as well as your site will boost your ranking in search results for engines and increase your number of visitors if your video encourages viewers and viewers to visit your site.
What kind of content?
Content of different types is helpful for various types of businesses. Here are some ideas to start:
Success stories make case studies come to life.
A short company introduction or value proposal video.
Product demonstrations (even for simple products).
Interviews, Q&As, or discussions with CEOs, customers and industry experts, etc.
Keep a record of any outside conference or seminar you attend.
Review and testimonials of products. Visit Bravo to gather user-generated content.
“How-to” video tutorials or shorter tutorials, for example. If your business sells children’s safety equipment, make videos about how to make your home child-proof the house with your product.
Video tours of the facility If this is an opportunity to sell or gain to customers, then you should present them with.
Introduce users to personnel who are in contact with consumers like customer service. It’s great to have a face and a voice.
Make internal training videos The content you create could be beneficial for both customers as well as employees. Significant announcements for your company do not just put up information or a press announcement.
What is the production process?
Your videos don’t need to be massive Hollywood productions to be entertaining and successful. In fact, it is better to concentrate more on marketing and video planning rather than production. It is not necessary to invest in expensive camera equipment or capture in HD for use on the web. It’s possible that your web camera or phone will work just well. In terms of editing options, YouTube has its own video editor for free. Windows Movie Maker is bundled with Windows as well as iMovie can be used with Macs.
Here are seven suggestions to create your own video:
A short time is sweet, and it should not exceed 5 minutes.
The first 10 seconds should be the focus Engage viewers from the start.
Follow topic-specific guidelines, not a written script.
Keep the pace relatively fast so that the material is exciting and enjoyable to view.
Lighting is crucial. (Avoid windows in front of you).
Camera shy? You can try Animoto and screen recording software such as Ezvid.
Include an appeal to take action.
Share, post, blog, tweet, update…
After you’ve made your video content, promote it all over the world! Upload it to video sharing websites such as YouTube (see further below), Blip. Tv, Vimeo, Viddler, Metacafe – share to Facebook, tweet on you were, and share it on LinkedIn. You can also (and should) embed videos into your marketing emails. Encourage your employees to promote the videos on their networks and on social media channels. In conclusion, you must concentrate more on video marketing, not the production of a video.
Use YouTube to your advantage – it’s completely cost-free!
Nowadays, YouTube is more than just a channel to view funny cat videos or listen to Harry announce that Charlie had bitten his finger. It’s an effective (and cost-effective) marketing tool, so make sure to establish an account on YouTube for your company. As with all of your web content, you must ensure that your YouTube videos should be optimized.
Make sure to give your video a title that includes your top keyword (relevant to the video’s content).
Add brief descriptions of what the video is about, along with keywords and a hyperlink.
Use tags that are relevant to the contents of your video. You can also include your business’s name too.
Since viewers won’t be watching your videos on your channel, make sure you embed your logo on YouTube’s channel Settings (InVideo Programming).
Also, you should increase the number of hyperlinks to your website via your YouTube channel.
In short, if you manage an enterprise or oversee the marketing of one, There’s plenty of evidence that suggests video marketing on the internet should be an element of your marketing.