You know from experience that not all trade shows are successful. Why? There are many reasons. These trade show booth and exhibition mistakes can be avoided. You might be considering taking up live event marketing, or looking to improve your convention execution in order to maximize the return on your investment. A few basic strategies and techniques will help you and your team avoid the most common, but potentially epic, trade show booth failures.
Avoid these mistakes when creating your exhibit strategy
Your website is not ready to impress:
Trade show attendees will search various websites to find out which booths they want to visit. Potential guests may quickly dismiss your business if your website doesn’t have the WOW factor.
Marketing for events that are meaningless:
Business owners often place information and logos about upcoming events on their websites, but fail to explain the benefits to potential customers. Posting about conventions and other events should always contain a few value-add statements that tell your customers why they should care.
Don’t forget about critical staff members:
Sales people think they are the only ones who can interact with wandering people. Wrong! It’s wrong!
Bad booth manners:
After you have chosen the right team, ensure they present your company professionally and professionally. Standing around looking bored or (gasp!) disinterested is a sign of disinterest. It is a marketing faux pas to play games on your smartphone. Each person should be prepared to smile, stand and engage in a defective manner for the best return on their investment.
Missing out on game day marketing opportunities
It’s important to remember that there is a fine line between spamming and informing. Be strategic about how and when you post.
Unattended tradeshow booth:
This is the worst function failure. Interested passersby walk into an exhibit and find no one. Your booth should never be left unattended. Even if your brochures and handouts are all visible, a lack of someone to talk about them can lead to a missed opportunity in marketing.