Banners make a unique part of any company’s tradeshow displays. You can use them alone or together to create a backdrop that will be used for other elements of your trade show displays. Companies that wanted to use these banners in the past had two options: single-sided or double-sided. There are now more options for banner shapes thanks to trade show exhibits. Learn about the various shapes available before you decide to buy one.
Why use banner shapes?
You may picture a one-panel display when you think about shaped banners. These banners are actually layered with an overlay that is a rectangle panel. The shaped overlays can add a three-dimensional visual impact that cannot be replicated by a single-dimensional panel. These displays are great for small and medium-sized companies. They can be lightweight and easy to set up, so they have a three-dimensional impact.
What are the different types of banner shapes available?
There are four basic banner shapes available: Inverted pyramid, curved, and inverted pyramid.
* Curved styles have a wide top and a narrower bottom towards the middle.
* Inverted pyramid designs are large at the top, and the graphic panel taper to a narrow section at the bottom.
* Pyramid designs are tapered at their top and wide at the bottom — very similar to a pyramid.
Banners with a thin middle panel give the banner a straight-up-and-down appearance.
Take a close look at your marketing messages before you decide on the banner shape.
Installation
It is easy to install and takes only seconds. First, take everything out of the carry case and place it on the floor. Next, insert the support pole into base. The base houses both graphic panels, protecting them from damage when not in use. Attach the back panel to the base. Next, attach the shaped panel to the front of your support pole. Between the panels, place the pole.
What else do you need?
Banners come with a carrying case to ensure they are well protected during transport. If you plan on carrying your banner, a soft-sided bag is sufficient. However, if shipping the banner, you will need more protection. To make transporting the display easy, choose a hard-sided bag with wheels.
A graphic exchange system within the base allows users easy access to change their graphic panels.
Consider whether you are comfortable with the shapes of banners and what design will best promote your message. Talk to an exhibit designer if you aren’t sure what shape would be best for your needs. A designer can examine your current display to help you choose the right shape.
