When it comes to any kind of marketing, it’s essential to understand where it is going. This is particularly important for the latest trends in social media marketing, in which there is the emergence of new platforms on social media appearing every several months. The newest platforms like Snap chat as well as Vine have already attracted attention from the general public and allow people to connect in a new method. It is crucial for companies to understand the best places to invest their time and resources to ensure that they maximize the value of their investment. Do they need to wait until a brand new digital platform, or go with what’s in use? Should you wait until to see the new Facebook?
The most important trends of 2014 to keep an eye on:
Images and videos based on social media platforms will expand.
A growing number of users are turning to websites such as Pinterest, Tumblr, Snap chat, Vine, and more to share their ideas. Visual content, which includes images as well as video, is likely to be a vital element of any Social Media strategy. These sites provide opportunities for companies to connect with their customers in innovative and innovative ways. Similar to other social media websites, for gaining an audience, your content, both video and images, will have to be shared. However, it must be informative and relevant to the topic you’re discussing. For instance, if, for example, you own a restaurant, you would post photos of your restaurant and also the menu. There is no way to post personal posting photos of your trip to Peru.
Google+ will become more significant.
Google+ has recently made modifications to the way that users are able to post comments on YouTube. Additionally, Google+ can do amazing things to improve your SEO and also the significance to Google authorship. Google authorship basically allows authors to own their content, and if their content is popular, more of their content will climb to the top of the search results. Many businesses that are just beginning their journey may consider Google+ as their go-to social network in the near future due to its numerous various advantages. Google+ profiles will not be considered boring in comparison to Facebook; however, they could be utilized by both individuals and businesses to enhance their social media exposure.
Marketing through social media will soon be a necessity.
At one time, there was a lot of discussion about having an online social media site, but many people decided not to take advantage of social media due to the time constraint. The near-term future will see the focus will shift from “should have” to “must be,” and you need to have a presence on social media for you to connect with your target audience and establish relationships. Many people are spending a lot of their time online, and you can be sure that your clients will be one of them. People are using social media websites, and if you do lack a profile on these sites, they might be following your competitors who might have a presence on social media. Social media can help in the branding of your company online as well as increase awareness and customer loyalty by establishing connections. It is essential to have a combination of social media with general marketing strategies to ensure success in generating traffic to your website and, in turn, more importantly, revenue.
LinkedIn will remain well-known in B2B markets.
Some customers are not your typical consumer. There are some consumers who are businesses, and their requirements are different from the needs of your typical consumer. Marketing efforts differ, the manner in which the decisions are made is different, and the way you interact with them will differ.
For instance, if Bob visits the market, they can decide to purchase any food item that he wants. If Acme Inc. is looking to purchase something, then there are a variety of departments and management to be discussed in order for the process to take place. Being active on social media sites like LinkedIn allows you to meet people who are in these positions of management and build strong connections for the future.
Additionally, through LinkedIn’s influencer program, LinkedIn will allow you to connect with thought leaders who are able to share their professional experiences and insights. Engaging with these thought-leaders will help others recognize the person you are and what you do, thus improving your brand’s visibility.
MySpace will continue to grow.
You’ve probably heard of MySpace. It was once the top social media site in the years between 2005 and the beginning of 2008. However, as Facebook gained popularity, people switched to Facebook, and MySpace lost users. If you go to MySpace today, you’ll notice that it has an entirely different look than it did before. It’s rebranded to become a platform that lets users listen to their favorite songs and artists. The new branding is likely inspired by Justin Timberlake, who, along with the Specific Media Group, purchased MySpace in the year 2011. Additionally, it provides an iPhone application that allows users to communicate with one another by sharing updates to your streaming, posting photos, as well as listening to stations on a radio. If your company is about music, MySpace is undoubtedly a social media site worth a look at.