It doesn’t matter if it’s digital or traditional print. Everyone loves a good newsletter. The regular newsletter is four pages long, which makes them an easy and concise approach to keep customers interested in your business. Additionally, after you’ve established solid customers or readership, newsletters can be an excellent instrument for sharing announcements about your business as well as letting the business community know about any changes within your company and letting customers know about new offerings or products, or creating leads through competitions or special promotions. Additionally, an excellent newsletter for your company can help create the image and voice of your business and brand that you can use to other elements of your advertising and marketing strategies.
So, how do you create a fantastic company newsletter, I’ve heard you’re thinking?
Let’s take an overview of some helpful newsletter guidelines:
Download a Sleek Template for your Newsletter. Stylish Newsletter Template
Conduct a quick online search, and you’ll come across a variety of sites that sell newsletter templates or allow you to download a few free templates. Microsoft has some lovely templates that you can download for use in Microsoft Publisher or Word for no cost. Choose the template that matches your corporate colors design, style, and branding to maintain consistency and brand recognition. Be sure to use the same template each month. This saves time and money as well as makes it easier for customers to recognize your newsletter as it goes in their letterbox (or to your inbox, or inbox, as it were).
Create a punchy introduction
Link the contents of an introduction in relation to the months that you’ll be sending the newsletter in. If, for instance, you send the newsletter in July, you should talk about the Summer months or the weather, the activities your business is doing during the summer, etc. Linking the content to the holidays or celebrations that fall during that month will allow you to organize the entire newsletter and can help you to create a consistent theme to use throughout the newsletter. It’s not a good idea to send your newsletter in December and not mention Christmas! It will also demonstrate to clients that you aren’t just creating these newsletters without thought, and a person actually creates them with their readers in their minds.
Provide customers with valuable tips
It is a pleasure for people to see clever people offer them ideas and suggestions, no matter how to reduce energy usage at home, how to save money on your bills and shopping, tips on how to prepare recipes, or even some DIY and IT tips you can employ whether at work and at home. This type of information shows your readers that you’re trying to aid them in their endeavors, and you’ve considered issues that could be troubling them. It is also a good reason for them to check your newsletter each month: what will they find this month?
Let readers know about the Excellent Stuff you’re involved in
The work you do for charity or volunteering you’re involved in is a great topic to include in a company newsletter every month. If you’ve raised funds for a local cause or taking part in a company cycling or marathon, make sure you shout it out loud! Being able to help others shows your company’s charity-minded side and lets customers see how committed you are to the community at large and also acting as a responsible business in a fast-paced and egocentric business world.
Have a Have a laugh
The company newsletter isn’t the same as a press release; therefore, don’t be too skeptical about it. People love reading short snippets of news, a few helpful tips, updates of charity events or corporate accomplishments, and a tiny amount of marketing information. However, they also appreciate laughter. Be sure to include humorous cartoons or jokes at the end of your newsletter to demonstrate your business’s smile and a warm soul. Do not let your readers become bored and keep them coming back every month.
The purpose of a monthly newsletter isn’t selling or blowing the trumpet’, it’s about creating a conversation between your readers and you. People want to know that they can talk to them, that they’re essential to you as clients, and that you’ve got something to write about.
Karen McAleese is a professional copywriter and web content writer from Glasgow, UK. She collaborates with clients who are involved in computing, web design technology, consumer products as well as renovation and building fashion, and more.